● Collaborate with founders to map and define core app workflows, providing suggestions and best practices, and create prototypes to support product validation through user interviews

● Develop and maintain a comprehensive design system in Figma with 50+ components and growing, enhancing consistency and reducing development effort

● Organized and facilitated daily standup meetings via JIRA and Confluence to track project health, documentation, and roadblocks, to ensure alignment of team goals, communication, and productivity of cross-functional teams

● Led the design and research efforts for mobile apps on iOS and Android, improving user satisfaction by 40% based on feedback and testing

• Spearheaded a complete overhaul and redesign of the company’s external API endpoint documentation to enhance accessibility and usability for developers and non-developers, resulting in a 30% reduction in daily technical support inquiries.

• Led the research, design, and implementation process of a new payment product, Virtual Credit Card, which introduced a legally compliant and versatile payment solution that increased the user base by 15% and enabled them to issue over $4 million quarterly.

• Facilitated cross-functional meetings among internal teams and clients to create white-labeled solutions in line with client brand specifications and legal requirements, ensuring successful implementations and concise end products.

• Coordinated a variety of successful marketing campaigns and designed over 50 graphic assets for various channels, including ad banners, email graphics, and social media posts, significantly boosting brand identity, visibility, and engagement.

• Partnered with internal Sales and Engineering teams to strategically plan and implement Google Analytics, enabling comprehensive tracking of user engagement metrics and enhancing data-driven decision-making processes.

• Responsible for the prototyping process of Cohart's key features, including the Community Page, Discovery Feed, and User Transactions Feature, driving effective validation and refinement of product functionalities.

• Streamlined and optimized the application's onboarding process, delivering a seamless and intuitive user experience through refined design choices.

• Revamped the E-Commerce Product by conceptualizing and designing the related product feature and checkout page, elevating the user experience and facilitating intuitive navigation for buyers.

• Led the end-to-end process of two different features on the platform

• Worked alongside companies such as Google, Salesforce, Adobe, and more

• Presented various live features to a group of stakeholders