❍ Established foundational contributions spanning branding, social identity, design systems, digital communication, and creation tools to create a thriving platform for 75M+ daily active users.

❍ Pioneered award-winning virtual experiences through immersive storytelling and innovative creative direction, including one that captivated over 33 million visits in a week.

❍ Providing design leadership and vision, leading the design system strategy, impacting product brand, and growing and elevating our burgeoning design department.

❍ Expanded the product into iOS and Android platforms, impacting company metrics (increasing MAU from 1 million to 5 million in less than 2 years).

❍ Heavily defined the overall user experience on web, mobile web, iOS, and Android. Special diligence was paid to holistic consistency and branding continuity, with analytics, consumer, and research feedback honing my designs.

❍ Led the rebranding and development of the core design system on web, mobile web, iOS and Android platforms, working closely with Engineering and key stakeholders from conception to completion.

❍ Conceptualized, branded, and designed app interfaces for highly expressive and customizable messaging — my work directly resulting in a design patent.