• Design key responsive eCommerce pages - homepage, product listing page, product detail page, soft cart, cart and checkout - for the purpose of product demo to potential customers for an eCommerce headless solution startup

• Provide acceptance criteria to describe component functionalities to developers

• Created user flows and wireframes to visualize evaluator needs for an online food feedback platform operating under non-profit organization - Ruminate

• Conducted usability testing with wireframe prototypes on 5 evaluator users and iterated using testing results and client feedback

• Developed functional prototypes in Figma that served as visual front-end requirements for developers to code

• Prepared handoff specs and documentation and ensured design feasibility by communicating with developers

Sofvie Internal Data Dashboard Project

March 2023 - April 2023

• Increased design efficiency and consistency by utilizing auto-layout and reusable components, and creating style guide guiding typography, color, layout and grid

• Reduced data viewing and analysis time by over 50% with web dashboard user interface for SaaS company and confirmed by conducting usability tests with senior management as business users

• Improved dashboard's focus and security by convincing client to card sort which revealed information architecture intuitive to users' mental models and the need to exclude sensitive revenue data points

• Drove alignment on design direction and gained valuable feedback for iteration by presenting and communicating wireframe mocks and data visualization decisions to stakeholders

• Coordinated 5 team meetings, 4 interviews, and 4 usability tests between 4 team mates and 8 project stakeholders

B2B SaaS solution for Sofvie's client

July 2023 - October 2023

• Digitize manual paper work flow for Sofvie’s client by designing and usability testing wireframes, and iterating to high-fidelity prototype

• Utilizing Bootstrap CSS framework and its components to create high-fidelity designs and prototype

2022 Projects

Kept - End-to-End household food waste reduction mobile app

• Gained deep understanding of home cooks’ food waste behaviors by conducting secondary and primary research - surveys and user interviews

• Analyzed and transformed research insights into product and design directions by creating and utilizing affinity map, persona, journey map, user stories

• Iterated from sketches to wireframes to high-fidelity prototypes with learnings and feedback from guerrilla tests and 2 rounds of usability tests

House2Home - Decor bundling solution on eCommerce website (Design Sprint)

• Distilled insights from existing user interviews and mapped user flow of achieving home decorating goal • Iterated from sketches to storyboard to high-fidelity prototype and conducted 5 usability tests to validate designs

2023 Projects

Comparion - Product specs and reviews comparison mobile app

• Distilled key insights to inform design direction by conducting user interviews

• Increased avg SUS score by 3.4% by iterating design from mid-fidelity mocks to high-fidelity designs and prototypes and conducting 2 rounds of usability testing on a total of 10 users

• Devised a project plan with a 90-hour time constraint, prioritizing certain UX methods over others to optimize project outcomes