# Piet Aukeman > Product design & strategy • Contract & freelance Location: New York, New York, United States Profile: https://flows.cv/piet I like working with people better than me on problems bigger than me for clients smarter than me. ## Work Experience ### Founder & Design Lead @ Human Nature Technologies Corporation® Jan 2021 – Present | New York, New York, United States Natural Technology for Humans™ ~ Product, Brand & Strategy to enhance—not exploit—the Human Experience for early-stage Startups & established Brands. ### Lead Web Designer @ Sonos, Inc. Jan 2026 – Present ### Lead Product Designer @ Seed Health Jan 2024 – Jan 2025 | New York, New York, United States Product design and strategy contract leading the execution of a multi-product launch on Seed.com and redesigning product detail pages for Daily Synbiotic, resulting in +14.5% conversion and +16% to target subscriber volume. ### Staff Product Designer @ LinkedIn Jan 2024 – Jan 2024 | New York, New York, United States Product design and strategy contract with the Notification and Network Growth teams, leading the design of features to drive Creator engagement. ### Product Designer @ Meta Jan 2023 – Jan 2024 | New York, New York, United States Product design and strategy contract with the Messenger and Instagram teams leading the execution of a privacy attribution framework across end-to-end encrypted chat products. ### Lead Product Designer @ January AI Jan 2023 – Jan 2023 | New York, New York, United States Product design and strategy contract working directly with the CEO of health-tech startup January AI to ship V2 of their mobile app and design a ChatGPT-enabled health coach, Jan. ### Product Designer @ Meta Jan 2022 – Jan 2023 | New York, New York, United States Product design & strategy contract with the talented Messenger & Instagram teams. ### Lead Product Designer @ Stash Jan 2021 – Jan 2022 | New York, New York, United States Product design and strategy contract humanizing the referral experience for 6M+ Stash app users and their friends. ### Principal Product Designer @ Afterpay Jan 2021 – Jan 2021 | New York, New York, United States Product design and strategy contract to define, visualize, and art direct the future vision of the Afterpay app, driving investment and alignment. ### Lead Product Designer @ WeWork Jan 2020 – Jan 2021 | New York, New York, United States Led zero to one design and strategy for a new app and pay-as-you-go product offering from concept, research and testing, to shipped pilot and global launch. ### Senior Product Designer @ WeWork Jan 2018 – Jan 2020 | New York, New York, United States Contributed to visual refresh of the WeWork app and led execution of global redesign across iOS and Android platforms for our 500,000 members, working closely with engineers to oversee fit and finish of launched products. Helped champion visual design craft as part of "aesthetics" team responsible for interviewing hundreds of design candidates during hyper-growth. ### Lead Designer @ Superpedestrian Jan 2019 – Jan 2019 | New York, New York, United States Brand identity contract positioning Superpedestrian's new micromobility platform, Link, as leaders in innovation and safety. Delivered brand guidelines and gestural applications, and extended into key UI moments of their app. ### Senior Product Designer @ Method Jan 2017 – Jan 2018 | New York, New York, United States Owned, developed, and promoted visual design capabilities within Method and client projects, providing creative guidance and strategic counsel to clients, partners, and teams. Initiated internal projects exploring VR and mindfulness ### Visual Designer II @ frog Jan 2014 – Jan 2017 | New York, New York, United States Lead visual design for digital and physical experiences, crafted design language systems and guidelines, and defined storytelling opportunities. Collaborated with multidisciplinary teams across all stages of the product lifecycle from ideation, foundational, to detailed design and development. ### Digital Designer @ Mucca Design Jan 2013 – Jan 2014 | New York, New York, United States Worked closely with art directors to create award-winning branding work and collaborated with developers to translate it to websites and digital products. ### Graphic Designer @ SCAD Secession 2013 Jan 2013 – Jan 2013 | Savannah, GA Selected to conceptualize, design, promote, and organize the Savannah College of Art and Design’s annual curated student graphic design show, Secession 2013. ### Design Intern @ Extra Credit Projects Jan 2012 – Jan 2012 | Grand Rapids, MI Worked directly with art directors, printers and freelancers on projects for a variety of local and national clients at this small integrated firm hell-bent on cool ideas. ### Working Class Studio Intern @ Savannah College of Art and Design Jan 2012 – Jan 2012 | Savannah, Georgia Developed original designs, products and apparel for SCAD from concept to production and sale in the United States and internationally. ## Education ### Bachelor's Degree in Graphic Design Savannah College of Art and Design Jan 2011 – Jan 2013 ### BFA in Graphic Design Grand Valley State University Jan 2009 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/pietaukeman - Portfolio: https://piet.website - Portfolio: https://humannature.tech --- Source: https://flows.cv/piet JSON Resume: https://flows.cv/piet/resume.json Last updated: 2026-03-30