As part of the founding team, I grew Birdeye from zero to 110k+ business customers and

$100M+ ARR.

Provided overall experience vision for Birdeye’s CX including next-generation products

from the pre-concept phase, design, and development through delivery. Recruiting,

mentoring, and managing a design organization of 28+ creatives responsible for all

stages of the product life cycle.

Valuing impact over activity and embracing healthy disagreement rooted in trust, drove

pre-concept design, design development, and production of all core products, including

Online reputation management, Messaging (with team chat), Payments, Surveys, Social

Media Management, Listings Management, Contacts, Automation, Reporting, and

Insights.

Applied exceptionally strong aesthetic sensibilities to build and foster a culture

of creativity, product excellence, and trust, improving craft quality for all design

specializations

Led product-led growth (PLG) strategies to attract, engage, convert, and retain new

customers defining how customers sign up, onboard, set up, upgrade, and scale with

Birdeye.

With a strong strategic mindset and a systems thinking approach, I managed crossfunctional

design alignment and company-wide relationships with key stakeholders in

engineering, product management, brand, and marketing.

Created and maintained two design systems, inclusive of Brand/PLG/Product design

language, patterns, and UI components adapting to advanced design methods and tools.

Drove the global brand identity design for all of Birdeye’s products and services to

ensure quality, consistency, and scalability across all touchpoints developing original,

breakthrough brand systems, behaviors, and creative solutions that serve a global

audience.

• Led (stopgap) Marketing (Q3 2019 to Q4 2019 and Q3 2021 to Q2 2022)

• Led (stopgap) GTM WebDev (Q2 2019 to Q4 2019 and Q3 2021 to Q1 2023)

• Led (stopgap) Product Marketing (Q1 2016 to Q4 2019 - Q1 2021 to Q2 2022)

In the context of Fire Os 5 launch i was tasked to envision Fire Tablets productivity apps (Email/ Calendar/Contacts) through a Next Gen lens.

Working collaboratively with a wide set of stakeholders i set the grounds for the new products which were successfully released for around 50M Amazon Fire Tablets Users.

In several occasions I was also asked to actively collaborate on Fire TV and Echo/Alexa UX Design, solving problems for the “10 foot experience” and speech-design.

4th hire of the newly formed digital unit of media giant Tribune. Went from 5 to (around) 500 employees and the acquisition of Gracenote, launching (a few) consumer apps and the relaunch of (another few) major digital properties in less then a year.

I hired, managed and led the design team that defined the user experience and design language across Tribune's digital ecosystem. My team created and owned the common visual and interactive aesthetic that enabled our products to come together and provide a harmonious experience for our users.

I led design for all mobile and desktop products, including all native apps on iOS, Android and Windows, mobile web and third party integrations, from conception to launch, across interaction design and visual design, including: Zap2it.com(25M+ MAU), wgnamerica.com, Salem And Manhattan apps, and the brand new Newsbeat app.

Leading a team of 30+ designers, writers and ops in the Product Org with a dotted line to the Marketing Org I set the creative direction for the company working closely with the marketing organization to apply the brand strategy and insights to our digital experience (web, emails, social media, performance marketing, events, content and more) all the way into how we expanded it to our support and sales team.

Led the rebrand that positioned Ringcentral as a leader in the Cloud Communications space.

Played a pivotal role in driving marketing, product marketing and branding programs that lead to the successfull 2013 IPO (NYSE: RNG)

Consavari Associati was a cutting edge design agency partnering with F500 brands across industries from Consumer Goods to Financial Services, Automotive, Digital Products and B2B

Clients: Ferrari, Lancia Automobili, SBK Superbike Global, Novartis, Intimissimi, Cibavision Dailies e Cibavision FreshLook, Calzedonia,Tezenis, Hit Casinos, Came Cancelli Automatici SpA, Jolly Motor, Pinko, City of Venice, Heineken Jammin Festival, Acqua e Sapone, Gruppo Marin, GreenVision, HTC, Lino Sonego, Mulino Padano.