# Pietro Consavari > Founding Designer and VP Design. Zero to $100M ARR @ Birdeye. Ex Amazon. #beautifullysimple Location: Millbrae, California, United States Profile: https://flows.cv/pietroconsavari Visionary Design leader with an unwavering commitment to user-centered design, high craft, strategic rigor, and a systems-first approach. My passion translates into flawless execution, leveraging a deep understanding of design patterns, to deliver a crafted customer experience that sets a high bar on ease of use. My career started in the creative trenches of Milan (Italy). Eventually, I founded my design firm, which I grew to an international client portfolio (Ferrari, Cibavision, Lancia, Came Group, and others). Being a Founder/Designer allowed me to embrace emerging human-centered design paradigms in a sky-is-the-limit environment, and constantly balance it with the pragmatism required in entrepreneurship. I got my degree at the Scuola Internazionale di Grafica in Italy, where I also taught Art Direction and Graphic Design. ## Work Experience ### VP, Design @ Birdeye Jan 2015 – Present | San Francisco Bay Area As part of the founding team, I grew Birdeye from zero to 110k+ business customers and $100M+ ARR. Provided overall experience vision for Birdeye’s CX including next-generation products from the pre-concept phase, design, and development through delivery. Recruiting, mentoring, and managing a design organization of 28+ creatives responsible for all stages of the product life cycle. Valuing impact over activity and embracing healthy disagreement rooted in trust, drove pre-concept design, design development, and production of all core products, including Online reputation management, Messaging (with team chat), Payments, Surveys, Social Media Management, Listings Management, Contacts, Automation, Reporting, and Insights. Applied exceptionally strong aesthetic sensibilities to build and foster a culture of creativity, product excellence, and trust, improving craft quality for all design specializations Led product-led growth (PLG) strategies to attract, engage, convert, and retain new customers defining how customers sign up, onboard, set up, upgrade, and scale with Birdeye. With a strong strategic mindset and a systems thinking approach, I managed crossfunctional design alignment and company-wide relationships with key stakeholders in engineering, product management, brand, and marketing. Created and maintained two design systems, inclusive of Brand/PLG/Product design language, patterns, and UI components adapting to advanced design methods and tools. Drove the global brand identity design for all of Birdeye’s products and services to ensure quality, consistency, and scalability across all touchpoints developing original, breakthrough brand systems, behaviors, and creative solutions that serve a global audience. - Led (stopgap) Marketing (Q3 2019 to Q4 2019 and Q3 2021 to Q2 2022) - Led (stopgap) GTM WebDev (Q2 2019 to Q4 2019 and Q3 2021 to Q1 2023) - Led (stopgap) Product Marketing (Q1 2016 to Q4 2019 - Q1 2021 to Q2 2022) ### Product Design lead @ Amazon Lab126 Jan 2014 – Jan 2015 | San Francisco, CA In the context of Fire Os 5 launch i was tasked to envision Fire Tablets productivity apps (Email/ Calendar/Contacts) through a Next Gen lens. Working collaboratively with a wide set of stakeholders i set the grounds for the new products which were successfully released for around 50M Amazon Fire Tablets Users. In several occasions I was also asked to actively collaborate on Fire TV and Echo/Alexa UX Design, solving problems for the “10 foot experience” and speech-design. ### Senior Director, UX and Design @ Tribune Media Jan 2013 – Jan 2014 | Palo Alto, CA 4th hire of the newly formed digital unit of media giant Tribune. Went from 5 to (around) 500 employees and the acquisition of Gracenote, launching (a few) consumer apps and the relaunch of (another few) major digital properties in less then a year. I hired, managed and led the design team that defined the user experience and design language across Tribune's digital ecosystem. My team created and owned the common visual and interactive aesthetic that enabled our products to come together and provide a harmonious experience for our users. I led design for all mobile and desktop products, including all native apps on iOS, Android and Windows, mobile web and third party integrations, from conception to launch, across interaction design and visual design, including: Zap2it.com(25M+ MAU), wgnamerica.com, Salem And Manhattan apps, and the brand new Newsbeat app. ### Design Director @ RingCentral Jan 2012 – Jan 2013 | San Mateo, CA Leading a team of 30+ designers, writers and ops in the Product Org with a dotted line to the Marketing Org I set the creative direction for the company working closely with the marketing organization to apply the brand strategy and insights to our digital experience (web, emails, social media, performance marketing, events, content and more) all the way into how we expanded it to our support and sales team. Led the rebrand that positioned Ringcentral as a leader in the Cloud Communications space. Played a pivotal role in driving marketing, product marketing and branding programs that lead to the successfull 2013 IPO (NYSE: RNG) ### Founder @ Consavari Associati Jan 2002 – Jan 2011 | Venice Area, Italy Consavari Associati was a cutting edge design agency partnering with F500 brands across industries from Consumer Goods to Financial Services, Automotive, Digital Products and B2B Clients: Ferrari, Lancia Automobili, SBK Superbike Global, Novartis, Intimissimi, Cibavision Dailies e Cibavision FreshLook, Calzedonia,Tezenis, Hit Casinos, Came Cancelli Automatici SpA, Jolly Motor, Pinko, City of Venice, Heineken Jammin Festival, Acqua e Sapone, Gruppo Marin, GreenVision, HTC, Lino Sonego, Mulino Padano. ### Faculty @ Scuola Internazionale di Grafica - Venezia Jan 2002 – Jan 2008 | Venice, Veneto, Italy ### Art Director @ Mercurio GP // MGP Jan 2000 – Jan 2002 | Milan Area, Italy Design for Gruppo Unicredito ( www.unicredit.it ), Banca Intesa ( www.bancaintesa.it ), Credito Italiano, Banca Aletti, Corporate Lab ( Unicredito Group) and EdisonGas. ### Art Director @ GRAFICHE ANTIGA spa Jan 1999 – Jan 2000 Design for RayBan, Frezza (http://www.frezza.com), Frezza by Jofco (http://www.jofco.com), Rossetto and Armobil (http://www.arros.it), TreO Cucine (http://www.treo.it) ### Designer @ Unlimited Jeans Jan 1998 – Jan 1999 Brand Designer for the historic italian fashion brand Unlimited Jeans ### Junior Designer @ Eikon Jan 1997 – Jan 1998 Designer for CK Kids, Cacao e Papermoon ## Education ### BA in Grafica pubblicitaria e comunicazione visiva Scuola Internazionale di Grafica, Venezia ## Contact & Social - LinkedIn: https://linkedin.com/in/consavari - Portfolio: http://www.consavari.com --- Source: https://flows.cv/pietroconsavari JSON Resume: https://flows.cv/pietroconsavari/resume.json Last updated: 2026-04-13