• 170% membership growth (1,800 members by mid 2024), maintained 95% retention, defined core tasks that drive value to users, achieved gross margin breakeven

• Partnered with engineering to launch mobile apps and ensure clear design handoffs, improving developer satisfaction.

• Shaped the design system that unified the web and mobile experience.

• Led design decisions along with PM to help users delegate by: integrate LLM to ask follow-up questions during task in-take, showcase trending tasks for inspiration, ask AI scan their calendar and suggest repeating tasks, LLM sets task on repeat if user rates the task as 5 stars, sends user weekly tasks based on their task history, preferences or events.

We partner with startups and scale-ups that understand world class Product Design affects the business bottom line.

• Led comprehensive onboarding website redesign and brand strategy implementation, delivering measurable product impact: 7% decrease in post-signup drop-offs and 5% increase in users successfully launching campaigns.

• Partnered with creative director to develop visual brand identity and guidelines, translating complex product concepts into clear, accessible web experiences for 1,000+ SMB users.

• Owned brand expansion across strategic partnerships (QuickBooks, DoorDash, etc.), translating brand guidelines into polished marketing materials and ensuring visual consistency across high-stakes collaborations.

• Served as sole designer across product and marketing, collaborating directly with engineering and creative leadership to align product design, brand expression, and partnership marketing strategy.

• Collaborated with another UX designer and an engineering team to design and ship a property bidding platform for 500+ property owners and real estate companies

• Consulted and designed a high-fidelity mockup and prototype of their B2B and B2C landing pages for an all-in-one travel organization's internal team

• Led creative direction, design, and prototype for a new mobile app feature; Enabled experiences around the city to gain revenue during COVID.