• Built UX strategies, digital brand and product experiences across retail, hospitality, pharma, finance and education.

• Led end-to-end design for enterprise and consumer-facing products, translating complex, ambiguous requirements into data-informed experiences across web and mobile.

• Collaborated cross-functionally with PMs, researchers, and engineers to define scope, shape roadmaps, run iterative design sprints, and deliver componentized design system.

• Built stakeholder alignment through strategic workshops, POCs, clear design rationale, and design critiques, driving strategic initiatives for long-term client engagements.

• Designed a gamified credit card simulation within the Google Pay app to educate Gen Z users on credit card financial literacy and leveraged Google Ads engine to recommend credit card options based on user transactions, resulting in stakeholder buy-in and concept development.

• Developed UI prototypes and consolidated them with user testings.

• Created the concepts promotion motion video to target audience.

• Designed a personal seat digital control panel to reimagine the luxury cabin experience, earned executive buy-in and moved into development.

• Developed 3 interactive prototypes in the real physical cabin model.

• Aligned with design team and reported to PM as team liaison.

• Developed service vision for Midea’s new omni-channel IoT retail store, enabling easy multi-dimensional discovery of smart home products.

• Designed a digital interactive shelf to ensure seamless omnichannel retail integration.

• Validated concepts with stakeholders and proposed iteration plans.