Delivered pixel-perfect, responsive UI for Android and iOS.

Created wireframes using UX-Pilot.

Created Prototype using Figma Make to display users end to end process.

Spearheading UX strategy for AI-powered food ordering flows across mobile platforms.

Directed design of conversational chatbot and intelligent search using generative AI.

Led creation of user journeys and interaction flows in FigJam, aligning with user behaviors and ordering patterns.

Oversaw cross-functional collaboration with engineering and Salesforce teams to ensure smooth deployment and performance parity on Android and iOS.

Led UX for case management tools within AWS Partner Central, from concept through delivery.

Directed integration of AI to simplify complex partner workflows and improve task automation.

Managed cross-functional coordination with product managers, researchers, and developers to ensure persona-aligned, data-informed design execution.

UX Product Lead / Researcher – Apex Hub (Contract)

Managed offshore design team delivering responsive web and mobile experiences via Figma.

Drove the design of AI-assisted community features to enhance collaboration and self-service.

Conducted stakeholder workshops and research sprints to align product decisions with user needs.

Led end-to-end UX research and architecture for Pure1, Support Portal, and Salesforce-integrated applications.

Facilitated usability testing with 25+ users and conducted CAB (Customer Advisory Board) meetings with enterprise clients.

Managed and mentored cross-functional design teams; embedded AI-powered support and proactive service experiences.

Streamlined complex billing workflows and modernized portal navigation across business units.

Conduct usability testing, evaluate data and resolve pain points to increase engagement and improve customer satisfaction.

Re-designed the survey overlay pages with 3rd party vendors to increase traffic.

Designed several upgrades to website functionality including snap in chat, optimized mobile platform, finance pages and customer facing how-to-buy landing page and form.

Researched effective marketing templates for email campaigns and created four universal templates for future campaigns incorporating stakeholder feedback.

Improved access to customer testimonials to reinforce positive impressions.

Championed a user-centered process and shared design best practices.