# Piyush Jha > Software Engineer @Ideaflow, Ex-CTO Persist Ventures, Evca, Web3Point Studios Location: Menlo Park, California, United States Profile: https://flows.cv/piyushjha As a kid, I always used to be (and still am!) pretty curious and intrigued as to how things worked. I used to break things apart and tinker around with stuff. I discovered my passion for creating things and jumped on the 'Web Development' bandwagon. It was fun and I couldn't get enough, so I started working as a freelancer. I mean why not? It's all fun and money. I made APIs, websites, blogs, games, animations you name it! Looking back I realize that I have come a long way and there is still so much to explore. ## Work Experience ### Senior Software Engineer @ Ideaflow Inc. Jan 2024 – Present | Menlo Park, California, United States ### Software Engineer @ Ideaflow Inc. Jan 2023 – Jan 2024 | Menlo Park, California, United States ### Software Engineer @ House of X Jan 2023 – Jan 2024 ### Co-Founder and CTO @ EVCA Jan 2023 – Jan 2024 | India ### Software Engineer @ Shiprocket Jan 2022 – Jan 2023 ### CTO @ Socialverse Jan 2021 – Jan 2023 | Los Angeles, California, United States ### CTO @ Persist Ventures Jan 2021 – Jan 2023 | Los Angeles, California, United States ### Software Engineer @ Scispot (YC S21) Jan 2022 – Jan 2022 | Kitchener, Ontario, Canada • Developed real-time multiplayer editing capabilities in TipTap text editor using Hocuspocus, a CRDT (Conflict-free Replicated Data Type) framework, providing a seamless experience similar to Google Docs, however they use OT (Operational Transformation). • Designed and implemented custom plugins for a WYSIWYG text editor like image transformations, cut/copy/paste, S3 uploading, hyperlinking and block drag/drop functionalities. • Optimized a large legacy NextJs codebase and migrated to React18 for support of state update batching. • Conducted profilng and performance optimization of the code, resulting in substantial reduction in memory leaks. Successfully reduced heap memory usage during active use from 3 GB to 300 MB. • Created interactive graph visualization tool for customers to analyze and interpret their data and services usage. • Built customer onboarding APIs using MySQL and ElasticSearch for Scispot Pico, a lite product, enabling efficient customer onboarding and management. • Other resposibilities included being on-call for (B2B) customer support, mentoring interns and system design for new products. ### Backend Software Engineer @ Trell Jan 2021 – Jan 2022 | Bengaluru, Karnataka, India • Created scalable GraphQL & REST APIs for Magento using MySQL, ElasticSearch, Redis & Fastly, to be consumed by millions of daily active users (DAU). • Increased revenue from INR 21L (~ USD $29K) to INR 21.73Cr (~USD $3M), sales from 4.8K to 263K sales over 9 months. • Developed PLP + Search’s products sorting/ranking/pinning feature based on best sellers, top-rated and other purchasing factors on top of ElasticSearch. • Designed and wrote race free Reward Points/Cashback/Notifcation systems for Trell shop that helped onboard 372K new users over 2 months. • Added future price scheduling campaigns for products with Line Sweep/Priority Queues algo- rithms, RabbitMQ, ElasticSearch, MySQL. • Created upsell product recommendation system and data ingestion pipeline based on Adobe recom- mendation and in-house user behavior, for PLP & cart page. • Created lots of features like Trending Search, Product Pinning, Recommendation Systems, Price Filters, Search Improvement, Reward Point, Payment Reconciliation System, Free Shipping Product Recommendation System, Product Listing Algorithm, Product Display APIs, Notifcations, Internal Product Pipelines, Report Pipelines and many more. • Other responsibilities included: identifying bottlenecks, optimizing performance, resolving time- intensive critical production bugs revolving around finance, code reviews, briefly leading a small team of developers & mentored interns. ### Shopify Developer @ MadeMan Jan 2020 – Jan 2021 | Los Angeles, California, United States • Worked with USA-based celebrities such as Tony Hawk and Khalil Rountree. • Created wireframes, visuals/animations, and the user flow focused on the customer conversion funnel and increasing sales. • Developed the fluid Shopify theme from scratch with a lot of customizability for the company to play around with various detailed blocks and sections, • Created a custom out-of-the-box Shopify private app to add a new monthly subscription-based payment model. ### Web Developer @ Full Body Zen Jan 2019 – Jan 2021 | Tucson, Arizona, United States - Worked on Shopify's Liquid Code and redesigned + refactored the site. - Used multiple techniques such as LazyLoading, Responsive Image serving based on the viewport dimensions, remade media resources and compressed them, minified stylesheets and javascript, Reduced HTTP Requests, and implemented caching, removed or converted most of the render-blocking JS to async and defer, to improve the performance and loading time. - Site's performance and loading time increased by 313%, as reported by Google's PageSpeedInsight. The ratings increased from 23 to 95, after the refactoring, which also reported a significant increase in sales ($650k+). - Rerouted the payment gateway from Shopify's hosted checkout to a subdomain, essentially using it as a middleware (to process/compute customer/order data) and then to Square's hosted checkout. Shopify didn't support Square as a payment processor. ### Full Stack Engineer @ Decentrelon Jan 2020 – Jan 2021 | California, United States • Designed & deployed multiple scalable microservices, CI/CD {Github runners/workflows, AWS CodePipeline, AWS CodeBuild} from scratch, wrote REST APIs for a token airdrop using PHP, Symfony, Doctrine ORM, AWS Aurora (PostgreSQL). • Developed Image processing & data ingestion microservices using Nodejs, Express, Jimp, DynamoDB, S3, CloudFront & AWS BeanStalk. • Implemented a Web3 ERC20 token minter service utilizing Alchemy and Infura as Ethereum edges. • Improved performance and security with Redis for cache & rate limiting, VPCs, ALBs etc. • Optimized a React + Redux front-end dashboard. Fixed prop drilling, debounce, unnecessary component rerendering, added Twitter’s OAuth authorization code grant login, and heavy refactoring. ### Lead Web Developer @ Bitanwager's Bitcoin Casino Jan 2019 – Jan 2020 | Tucson, Arizona Area - Created an Online Bitcoin Casino and Sports Betting Platform. - Created Bitcoin Wallet based on Coinbase API. - Created cache systems to reduce API calls. It helped reduce costs by almost 70%. Reduced waiting time per user by 32%. - Implemented and learned about Provably Fair, PRNGs, and Fisher-Yates Shuffle while developing casino games. While in a physical casino, you can be sure that your dice roll and number spins are fair but in an online casino, the server computes them and there is a possibility that they are rigged/manipulated. - You can know more how Provably Fair, PRNG, Server/Client Seed, Nonce and Hash are used to generate and verify the dice rolls here: https://dicesites.com/provably-fair ### Frontend Developer @ Web3Point Studios Jan 2019 – Jan 2020 | Tucson, Arizona, United States ### Technical Head @ ICPESS20 - International Conference of Physical Education and Sports Science 2020 Jan 2019 – Jan 2020 | Jaipur, India ICPESS2020 aimed at bringing together the academicians, physical educationists, sports scientists, nutritionists, psychologists, physiotherapists, coaches, yoga experts, policymakers and research scholars to a common platform where they share their rich experiences, promoting physical education and sports, creating awareness of healthy and physically active lifestyle. ### Software Architect @ Transpo Jan 2018 – Jan 2020 | Jaipur Area, India ### TNT Inhaler - It's Dynamite @ TNT Inhaler Jan 2020 – Jan 2020 | Tucson, Arizona, United States ### Web Developer @ 247MediaBooster Jan 2020 – Jan 2020 | Arizona, United States - Social Media Marketing Platform based on CakePHP(LAMP Based). - Created logo and and fulfilled other graphic design requirements. - Added more than 1.1k different types of services that include but not to: limited traffic generation, automatic SEO too, social media stat boosters. - Created REST APIs for service reselling purposes. - Developed callback notifications to inform re-sellers real-time status about orders. - Created admin tools to manage users, orders, services, payment gateways. ### Web Developer @ ROTMGMAX.ME Jan 2019 – Jan 2019 | United States - Created an E-commerce platform from scratch for the game 'Realm of The Mad God'. The game has a player base of 5518k users. - Created wireframes and implemented them. The UI of the website was focused around the game to provide a kind of an in-game like user experience with similar sound effects. - The website was created for a 3-rd party service and is non-affilated with Deca Games(Current Owner of ROTMG). ### Full Stack Developer @ GFIAL.com Jan 2019 – Jan 2019 | Jaipur Area, India Gfial is an industrial social networking platform that aims to provide a better way for people to interact with each other and approach the industrial problems in a more modern way. It is not limited to the industrial sector but, also extends to the education sector. ### Technical Head @ 41st All India Accounting Conference Jan 2018 – Jan 2019 | Jaipur Area, India The Conference would provide a forum for interaction on Contemporary Issues and Developments in Accounting, Finance, and allied areas. It creates an interface among professionals, academicians and experts in the field of accounting education and research in India and abroad. ### Lead Developer @ Betarian LLC Jan 2017 – Jan 2018 | Tucson, Arizona Area Betarian is the world's first peer-to-peer PayPal-Ethereum exchange platform. ### Web Developer @ RPM - SAEMUJ Jan 2018 – Jan 2018 | Jaipur Area, India Developed a website+blog for RPM Club to showcase their activities, events and team members. Website URL: https://rpmsaemuj.club/ ### Web Developer @ UNIKUL Solutions Pvt Ltd Jan 2017 – Jan 2018 | Santa Barbara, California Area ### Frontend Developer @ Inkcue Jan 2017 – Jan 2017 | Jaipur, Rajasthan - Worked towards creating design features and graphics. - Collaborated with other team members and trained new hires. - Ensured the technical feasibility of UI/UX designs. ### The FoodHub: Canteen Website and Database Management @ Birla Public School,Pilani Jan 2016 – Jan 2017 | Pilani The FoodHub was developed for residential school children so they can order food online. It was based in Pilani and worked with local food chains located in BITS, Pilani. ## Contact & Social - LinkedIn: https://linkedin.com/in/hackinet --- Source: https://flows.cv/piyushjha JSON Resume: https://flows.cv/piyushjha/resume.json Last updated: 2026-04-01