# Po Liang Lin > Sr. UX Designer at PayPal Location: San Francisco, California, United States Profile: https://flows.cv/polianglin I’m a San Francisco based designer who spends most of his time understanding User Experience Design. I worked across industries in gaming, fashion, and enterprise. Specialties: User Experience Design, Interaction Design, User Research, Information Architecture, Information Design, Motion Graphics Design, Photography, Visual Design, Brand Design. Knowledge of Sketch, InVision, Zeplin, Adobe Illustrator, Photoshop, InDesign, Flash, Dreamweaver, After Effects Language English, Mandarin and Taiwanese ## Work Experience ### Sr. UX Designer @ PayPal Jan 2018 – Jan 2024 | San Francisco Bay Area • Spearheaded the product discovery phase by conducting comprehensive market analysis and in-depth user research. This effort led to an $11 million revenue increase for US accounts through the implementation of guided PayPal checkout, with a global impact of $24 million. • Enhanced the end-to-end user journey, resulting in a 10% increase in Clickthrough rates, contributing to an additional $1M in incremental revenue for the US market. • Led the UX design process, which included creating detailed wireframes and sitemaps using tools such as Figma and Sketch. These designs drove a 21% improvement in the activation rate, significantly boosting user engagement. ### Sr. UX Designer @ DocuSign Jan 2015 – Jan 2018 | San Francisco Bay Area UX Design for DocuSign products such as – DocuSign Payment, DocuSign Support Center, eHanko Management, First User Tutorial, DocuSign Search Landing Page, Document Generation, end to end design and prototyping on web, mobile and tablet. Collaborating with product owners and product managers in early stages of product conception. Conducting user research interviews and user testing. building interactive prototypes. UX design, wireframing, sitemapping. Design digital products, including responsive websites and Apps, that work across various platforms and screen sizes. Collaborating with product managers and developers responsible for guiding products to completion. ### Lead UI/UX Designer @ Estate Assist Jan 2014 – Jan 2015 | San Francisco Bay Area Estate Assist designs solutions to give you peace of mind about your future, whatever it may hold. Whether it's protecting your most valuable information so that it can be shared at just the right time, or assisting you in settling the affairs of a loved one who's no longer with you, they're committed to the idea that you should be able to live life without having to worry about what lies ahead. We're Estate Assist and we're helping you prepare for tomorrow, today. Lead design direction for Estate Assist products and marketing design, organized, user testing sessions based on personas and use cases. Designed mock-ups for potential and existing clients to show how our product would look if integrated into their systems. Produced style guides and web/CSS/interaction specication sheets for engineers. Designed and generated fully-interactive prototypes, mock-ups, as well as user-testing studies. ### UI Artist @ IGT Jan 2013 – Jan 2014 | San Francisco Bay Area Developed user personas and scenarios in order to enhance functionality and usability for key audiences. Designed an engaging online community with an experience modeled after leading-edge content and fan page, combining social interactivity with e-commerce conversion. Create gaming content and design user ow for the games. ### Senior UI Designer @ iWin, Inc. Jan 2011 – Jan 2014 UI/UX Design for Facebook games - Deal or No Deal, 100,000 Pyramid, Family Feud, 1vs100. design user flows, game interfaces, game art. Flash interaction design and prototyping. UI/UX Design for Mobile (iOS iPhone/iPad & Android) games. Design iWin.com website, marketing campaigns, customer support sites, marketing campaigns. ### UI Designer @ iWin, Inc. Jan 2010 – Jan 2011 UI/UX Design for Facebook games - Deal or No Deal, 100,000 Pyramid, Family Feud, 1vs100. design user flows, game interfaces, game art. Flash interaction design and prototyping. Design iWin.com website, marketing campaigns, customer support sites, marketing campaigns. ### Web Marketing Designer @ GCI San Francisco Jan 2008 – Jan 2010 Worked cooperatively with creative director, footwear designer and project manager to complete major designing tasks. Designing and editing the graphics and web pages through concept, interface, design and implementation phase. Design graphics and web pages using Flash, Illustrator, Photoshop and Dreamweaver. Handled the tasks of executing various designs by using computer software. Responsible for meeting company and fulfilled their needs and requirements. Presented various design ideas to creative director. Handled the responsibility of schedules. Responsible for designing online and print advertising. Photo shooting for every season products. Build brand image for both US and China market. ### Freelance Designer @ Freeset Creative Technology Jan 2008 – Jan 2008 | Greater New York City Area Responsible for providing assistance in planning and coordination of website logo and branding design. Concept development, production and maintenance of Locomoco website. Banner design and Flash animation. Design and production of email newsletters. Expanded online presence. Increased daily website trafc from 15-30 visits to 200-300. ### Graphic Designer @ Firstborn Multimedia Jan 2007 – Jan 2008 | Greater New York City Area Designed various web graphics and idea for Armani exchange, Ford, Low's, Russian Avant-garde website and Jetblue. Worked cooperatively with senior designers for generating attractive visual presentation. Liaised with external parties and ensured that the design meets their requirements. Designed solutions for online business promotion, marketing design. Support targeting increase in seasonal promotions designed mailers, banners & print collaterals for in-house & afliates. Seasonal website updates and maintenance. ### Graphic Designer @ QNA Design Jan 2006 – Jan 2008 | Greater New York City Area Worked with multiple business units to create usable solutions for various projects. Redesigned GoldMoney UI ows and visual design for the updated launch. Analyzed, implemented and revised designs based on research findings, automated the existing manual Unpaid Item, also created UI and visuals for the same. ### Graphic Designer @ BBDO Worldwide, Taiwan Jan 2002 – Jan 2003 | Taipei City, Taiwan Brainstorm, iterate & storyboard creative design solutions, visualize & design for the web & print. Chose optimal technology for scalability and speed, single-click access to information and concise content. ## Education ### Master of Science in Communications and Packaging Design Pratt Institute ### Bachelor in Visual Communication Design Da-Yeh University ## Contact & Social - LinkedIn: https://linkedin.com/in/po628 - Portfolio: https://www.po628.live --- Source: https://flows.cv/polianglin JSON Resume: https://flows.cv/polianglin/resume.json Last updated: 2026-04-13