Designed and launched Spotlight on MSN.com, enhancing discovery and engagement across 35 global markets with 230% engagement rate.

Drove the MSN & Microsoft Start rebranding, elevating product design and overall user experience.

Redesigned MSN newsletters (Daily, Unfold, Finance), increasing engagement through clearer layouts and stronger visual storytelling.

Led design for Windows 10 & 11 lock screen customization, improving personalization and ease of use.

Explored and prototyped Windows 11 Boards with Copilot’s Discover feed, curating AI-powered, interest-based content.

Developed several Wallet features and user flows within Edge, such as autosave for payment details and CVV, Cashback, payment with Rewards, Microsoft Store and Wallet payment integration, as well as Wallet communication and onboarding processes.

The Save CVV feature resulted in a 30.5% week-over-week increase, bringing the total Daily Active Users (DAU) to 305,000 after one month release

Increased engagement on the Payment Methods page from 7,500 to an average of 25,500 over 8 months.

Formulated a strategy and framework for utilizing alerts and notifications within the Wallet environment.

Created seamless measurement experience for users who run ad campaigns on Netflix deals.

Designed Invest measurement marketplace for advertisers to chose suitable measurement partners.

Conducted user research and testing to ensure the design decisions.

Conducted over 50 extensive user interviews and usability testing sessions and participated in 60+ workshops and group crit sessions

Designed new comment and share features for music streaming app Spotify within the constraints of branding and design system

Conducted extensive user and industry research to design an end-to-end MVP of an iOS mobile application that help people in managing and tracking their pets’ health

Designed a set of responsive websites for a nuclear fusion startup to increase marketing exposure and online presence

Served as the founding designer for multiple projects on UX researching, sketching, wireframing, mocking-up, UI design, prototyping, and testing and contributed to high-level strategic design decisions

Work closely with other design teams in Microsoft to drive better advertisement buying experiences.

Enhance product usability by collaborating with product management, engineering, and other design team members and agilely designing error-fixing solutions.

Drive ROI by working with fellow Designers on high-impact opportunities for design investment, and demonstrating how quality design solutions achieve Xandr’s business objectives.