# Polly Y.

> Product Designer | ex-Microsoft, ex-Xandr | Real Estate Investor | Focus on Enterprise Ads, Consumer-facing Products | Student of Life | Fitness Enthusiast | Marathon Runner since 2014

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/polly

🎨 PORTFOLIO: www.itspollyyang.com

🙌 ABOUT ME:
Product designer, lifelong learner, marathon runner, world explorer, aspiring chef, entrepreneur, cat mom, adventurous person, and more...

📚 THE TYPICAL BIO:
I am a bilingual product designer worked in Microsoft AI team with a 9-year demonstrated history of working in advertising, integrated marketing, and education. Came from a background in sales and marketing, guided by empathy and critical thinking, and driven by results (data), I use my design and communication skills to bridge businesses and target audiences by creating ethical, useful, usable and cost-effective solutions. 

🔍 DESIGN SPECIALTIES:
User experience design, product design, user interface design, web design;
Knowledge in iOS experience, color theory, market/competitive research, persona, empathy map, user flow, sitemap, branding, user testing;
Strong concept ideation/sketch, user survey and interview, critical design thinking, wireframes, visual design, prototype.

## Work Experience
### Senior Product Designer, Windows Growth for MSN @ Microsoft
Jan 2024 – Jan 2025 | Redmond, Washington, United States
• Accelerated Windows growth by introducing inline news consumption through the Windows Boards flyout, making content more accessible.
• Designed and launched Spotlight on MSN.com, enhancing discovery and engagement across 35 global markets with 230% engagement rate.
• Drove the MSN & Microsoft Start rebranding, elevating product design and overall user experience.
• Redesigned MSN newsletters (Daily, Unfold, Finance), increasing engagement through clearer layouts and stronger visual storytelling.
• Led design for Windows 10 & 11 lock screen customization, improving personalization and ease of use.
• Explored and prototyped Windows 11 Boards with Copilot’s Discover feed, curating AI-powered, interest-based content.

### Product Designer 3, Microsoft Wallet/Shopping @ Microsoft
Jan 2023 – Jan 2024 | Redmond, Washington, United States
• Designed Wallet Widgets on Windows to enhance accessibility outside of Edge, thereby increasing Daily Active Users (DAU).
• Developed several Wallet features and user flows within Edge, such as autosave for payment details and CVV, Cashback, payment with Rewards, Microsoft Store and Wallet payment integration, as well as Wallet communication and onboarding processes.
• The Save CVV feature resulted in a 30.5% week-over-week increase, bringing the total Daily Active Users (DAU) to 305,000 after one month release
• Increased engagement on the Payment Methods page from 7,500 to an average of 25,500 over 8 months.
• Formulated a strategy and framework for utilizing alerts and notifications within the Wallet environment.

### Product Designer 2, Xandr Invest DSP @ Microsoft
Jan 2022 – Jan 2023 | New York, New York, United States
• Led measurement tool design for Microsoft Invest DSP (formerly Xandr) to track and optimize ad performance.
• Created seamless measurement experience for users who run ad campaigns on Netflix deals.
• Designed Invest measurement marketplace for advertisers to chose suitable measurement partners. 
• Conducted user research and testing to ensure the design decisions.

### Independent UX Designer @ Unknown
Jan 2021 – Jan 2024 | San Francisco Bay Area
• Completed over 500 hours of coursework and self-study resulted in 5 various projects and 3 comprehensive case studies
• Conducted over 50 extensive user interviews and usability testing sessions and participated in 60+ workshops and group crit sessions
• Designed new comment and share features for music streaming app Spotify within the constraints of branding and design system
• Conducted extensive user and industry research to design an end-to-end MVP of an iOS mobile application that help people in managing and tracking their pets’ health
• Designed a set of responsive websites for a nuclear fusion startup to increase marketing exposure and online presence
• Served as the founding designer for multiple projects on UX researching, sketching, wireframing, mocking-up, UI design, prototyping, and testing and contributed to high-level strategic design decisions

### Product Designer 2 @ Xandr
Jan 2022 – Jan 2023 | New York, New York, United States
Xandr is a Microsoft company under Advertising Division. 

• Work closely with other design teams in Microsoft to drive better advertisement buying experiences.
• Enhance product usability by collaborating with product management, engineering, and other design team members and agilely designing error-fixing solutions.
• Drive ROI by working with fellow Designers on high-impact opportunities for design investment, and demonstrating how quality design solutions achieve Xandr’s business objectives.

### Product Designer @ momo
Jan 2021 – Jan 2021 | San Francisco Bay Area
• Redesigned the brand logo
• Served as one of the founding designers to mapping out MVP based on user research
• Worked closely with PM, designer, engineers, and marketing team and contributed to high-level strategic design decisions

### International Admissions Specialist (Sales-driven) @ Academy of Art University
Jan 2019 – Jan 2021 | San Francisco, California, United States
• Completed 150+ calls/emails/live chats per day through Zoom or WeChat resulting in over $800,000  revenue annually 
• Attained on overall 120% of personal goals for 2020 and 100% in 2021
• Partnered cross-functionally with multiple departments – Financial Aid, Registrar, Accounts Receivables, Student Services, Teaching Faculty, and 1-20/F-1 Visa Office
• Listened and communicated effectively across departments and regions 
• Ensured all paperwork, reporting, and necessary documentation is entered into Salesforce accurately

### Undergraduate Admissions Representative (Sales-driven) @ Academy of Art University
Jan 2019 – Jan 2019 | San Francisco Bay Area

### Founder @ East West Adventures
Jan 2018 – Jan 2019 | Greater Los Angeles Area
•  Helped Chinese students find host families in the U.S., especially in the Greater Los Angeles Area
•  Worked with Chinese Consulate organized events to bring Chinese Alumni together
•  Set up social media accounts and designed promotion materials from scratch
•  Went out of business due to relocation from LA to SF

### Field Marketing Coordinator @ Emerald
Jan 2017 – Jan 2018 | Los Angeles, California, United States
• Effectively connected more than 300 buyers to vendors, with 18% contract rate closing
• Helped more than 30 customers with English-Chinese translation involving various industry terms, during 3 different trade shows
• Supported sales team with distributing, collecting and organizing brochures, and tracking customer satisfaction through on-site surveys.

### Sr. Camp Project Manager @ Vanke
Jan 2016 – Jan 2017 | Sanya, Hainan, China
•  Planned and coordinated 300+ campers' and staffs' work, travel, room and board
•  Resolved parents' concerns and problem.

• 总控三亚冬令营项目，辅助策划并协调近300名营员与教练的食宿、交通、上课等安排；
• 听取并解决家长及学员需求及投诉。

### Sales and Marketing Manager @ Vanke
Jan 2016 – Jan 2016 | Xiamen City, Fujian, China
•  Managed and trained a team of three sales representatives
•  Responsible for all WeChat and Baidu internet marketing campaigns and related sales follow-up
•  Developed new business and lead Xiamen base to 200% growth in 3 months
•  Created relationships with over 10 different educational institutions in China

• 万航帆艇隶属万科教育航海板块；
• 负责厦门区域的线上宣传推广计划及实施；
• 拓展新业务，入职3个月促进厦门基地营业额增长200%；
• 联络全国各地的教育机构，寻找合作机会。

### Key Account Manager @ Vision Star
Jan 2015 – Jan 2016 | Xiamen City, Fujian, China
•   Successfully closed a $1,700,000 Youku and iQiyi online marketing campaign sale for Helen Keller Sunglasses by advising customers on the most suitable and effective digital marketing platform
•   Closed a $1,200,000 video and WeChat game campaign sale for Heng‘an International, attaining 196% impressions to goal on the Le.com streaming platform
•   Worked with Design and Production teams on promotion materials
•   Prepared tailored marketing proposals for 31 different customers

• 服务公司大型快消食品及鞋服饰品类客户，维持客情，沟通客户需求；
• 内部沟通策划，推荐适合资源并出具方案给客户，最终达成合作；
• 签约并负责恒安集团2015-2016年线上视频推广项目，项目金额近800万；
• 签约并负责实施海伦凯勒眼镜2016年夏季《花样姐姐2》合作推广项目，项目金额约1200万；
• 对接协调创意团队并提出更改意见和方案；
• 负责线上广告投放策略制定和后续执行跟进，联系并持续跟进新客户。

### Project Manager @ Shine Social Digital Media Agency 星邑互动
Jan 2015 – Jan 2015 | Xiamen, Fujian, China
• Assisted Isobar China with the rollout of the 2015 "Movie Quote Coke" Coca-Cola China digital marketing campaign, resulting in social media 9.3 billion impressions and a total of 46 million engagement 
•  Effective project execution lead to a 12% year-over-year increase in Coca-Cola's China market sales volume
•  Initiated the "Coke and Food" 2015 summer campaign (changed name to "Coke, Food, and Friends") and worked out the timeline and content before leaving the role

### Co-Founder and Graphic Designer @ L.P. Consulting
Jan 2013 – Jan 2015 | Xiamen, Fujian, China
•   Performed initial market research and company market positioning
•   Responsible for design of marketing and curriculum materials
•   Prepared Baidu and Weibo marketing and promotion plans
•   Managed all teaching materials and financial reporting
•   Coordinated operational needs for main accounts, such as Dell and Xiamen Airlines

• 市场调研及定位，宣传海报及其他资料设计；
• 百度、微博市场宣传方案和推广计划的落实；
• 收集培训资料以及管理财务开支。

### Account Executive @ 分众传媒
Jan 2013 – Jan 2015 | Xiamen City, Fujian, China
•  Executed and implemented custom advertising campaigns to achieve client's marketing goals by doubling sales and revenue
•  Effectively coordinated cross-departmental work between Sales, Operations and Accounting Departments by support with precise and detailed data
•  Maintained and grew relationships with 12 companies, leading to $20,000 in sales

• 寻找并联系客户，推荐资源，促成合作；
• 负责签订合同，监测后续上线执行，及款项的顺利收回；
• 合作客户包含格力电器、美莱医学美容、爱迪尔珠宝、厦门部分地产公司等不同行业；
• 内部沟通协调，上刊问题的解决处理。

### Sales Associate Internship @ Beijing Dongfang Bojie Advertising Co., Ltd.
Jan 2012 – Jan 2012 | Chengdu City, Sichuan, China
• One of the top performers, closed a ￥30,000 deal after I started 2 months later. 
• Supported Area General Manager to built up Chengdu team by looking for new office locations and managing office material.
• Learned how to build a relationship with different brands and companies.


## Education
### Professional Certification in UX/UI Design
Designlab
Jan 2021 – Jan 2021

### Bachelor's degree in Human Resources Management/Personnel Administration, General
Sichuan Agricultural University


## Contact & Social
- LinkedIn: https://linkedin.com/in/itspollyyang
- Portfolio: https://www.itspollyyang.com/

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Source: https://flows.cv/polly
JSON Resume: https://flows.cv/polly/resume.json
Last updated: 2026-03-30