# Pooja Daryani

> Product Designer at TD || UX Strategist

Location: Fremont, California, United States
Profile: https://flows.cv/pooja

I am a UX/UI designer based in the SF Bay Area with a degree in computer science. While working as an automation engineer, I discovered a passion for working with people. I aim to combine my engineering skills and passion for people to improve systems and processes around me through beautiful and seamless design.

Pre-pandemic, you would've found me exploring different restaurants and recipes. Post-pandemic, I've become a novice baker, advancing my skills in raw vegan desserts. I’m always looking for innovative outlets and projects to further expand my creative experience and impact my community. 

Skills:
- Interaction: UX Research, Information Architecture, Conceptual Sketching, Wireframing, Prototyping, User Testing
- Tools: Adobe Suite, Balsamiq, Sketch, Invision, Axure, Figma, Keynote, Principle
- Coding: HTML, CSS, HTML5, Basic Javascript

## Work Experience
### Product Designer @ TD
Jan 2022 – Present | Remote

### UX/UI Designer @ Blockwell
Jan 2020 – Jan 2022
Conducted user research to understand user needs, behaviors and currently using the insights to design the Blockwell Unswap, improve cross-platform usability, and customize user journey.

### User Experience Designer @ Minority Veterans of America
Jan 2020 – Jan 2020 | California, United States
- Redesigned the Minority vets website by following a user-centric approach that allows potential users to understand what the organization does in a better way.
- Let mixed methods research to discover user personas and their needs, developing user stories, concept flows, and delivered visual mockups with iterative usability testing.
- Developed UI style guides for consistency and ease of collaboration.

### Freelance Web Designer @ Starlite International
Jan 2020 – Jan 2020 | Fremont, California, United States
- Collaborated with the client to understand their needs and went through multiple iterations before designing the logo in Adobe Illustrator following brand expressions. Currently working on integrating Mailchimp and designing marketing emails.

https://starliteintl.com/

### UX/ UI Intern @ KidzToPros
Jan 2019 – Jan 2019 | United States
- Researched and identified problems with the existing website through collaboration with the marketing and sales team, followed by user research in the after school programs.
- Using the research, I redesigned multiple flows on the website and collaborated with the design team to go through multiple iterations in validating new workflows and interfaces. This resulted in a 30% reduction in inquires regarding payment flow.
- Created a mobile clickable prototype in Sketch for teachers section signup and shared the design with developers using the Zeplin tool.
-Solely responsible for developing a Graphic Design Curriculum for kids of grades 4 and 5 including all the basics of Graphic Design using the Krita tool.
- Helped the technical team with the sitemap of the whole website

https://www.kidztopros.com/

### Website Designer @ Instituto Perucano
Jan 2019 – Jan 2019 | Iquitos, Peru
- Led the complete redesign of the website for the institute by following the Double Diamond Model, which met the business goal of conveying the opportunities offered by the institute while also increasing the contact rate by 18%.
- The addition of new features improved user experience and resulted in a 31% increase in the average session duration of visitors.

https://www.perucanoinstitute.org/

### Test Automation Engineer @ Philips Innovation Campus, Bangalore
Jan 2016 – Jan 2017 | Bengaluru Area, India
•	Developed end-to-end test automation solutions for CDPP applications using C#, Appium and SeeTest
•	Worked on 5 different automation projects (which included iOS and Android apps) and achieved more than 70% automation in 3 of the projects
•	Based on performance, offered a full-time position at the end of the internship


## Education
### User Experience and Web Design Certification in UX Designer
UCSC Silicon Valley Extension

### Master’s Degree in Computer Science
Vellore Institute of Technology

### Ace Engineering Academy

### Bachelor of Engineering - BE in Computer Engineering
Gujarat Technological University (GTU)


## Contact & Social
- LinkedIn: https://linkedin.com/in/pooja-daryani

---
Source: https://flows.cv/pooja
JSON Resume: https://flows.cv/pooja/resume.json
Last updated: 2026-02-23