# Pooja Bala Nehru

> UX Designer | Product Designer | AI/ML enablement on SaaS for F100 and startup organizations | Usability & Accessibility | B2B, B2C, Non-Profit / Academia

Location: San Francisco, California, United States
Profile: https://flows.cv/poojabalanehru

Designer of complex AI and ML-enabled B2B SaaS platforms, with experience supporting data
visualization tools, diagnostics, and digital ecosystems.

Cross-industry experience including B2C and B2B devices for consumers, non-profit and public health
initiatives, and finance/fintech, and designing for accessibility standards on mobile.

I specialize in creating human-centric designs using tools like Figma, Sketch and have
experience in web and mobile development (React, JavaScript, CSS/HTML). Extensive experience with
usability research and strong grounding in quality assurance.

Fluent in multiple languages, I bring a global perspective to my work as a designer.

## Work Experience
### UX Designer @ Vectech, Inc. (Techstars '23)
Jan 2024 – Present | San Diego, California, United States
The world’s first AI system that provides instant, professional-grade vector identification — used by global health/public safety organizations, pest control companies, and scientific/academic institutions.

> Designed a mobile app empowering users and entomologists to identify captured vectors, featuring instructional UI for image submission, educational content on regional vectors, and interactive identification tools to support accurate submissions.

> Designed a data-rich dashboard enabling users for device setup, imaging, and data interpretation of
insect specimens through a user-friendly dashboard.

> Led end-to-end UX design for a kiosk interface powering the RapidIDX device, which automates the separation and imaging of insect specimens.

### UX Designer @ Opto AI
Jan 2023 – Jan 2023 | Chicago, Illinois, United States
Opto leverages AI to gain insights into spending habits to prepare for major expenses, track expenditures, and proactively examine behaviors to help achieve financial wellness and includes personalized coaching services.

> Created compelling user experiences and brand designs for web and mobile apps

> Employed AI tools to find patterns and insights in data, transforming clear visualizations that tell a story

### QA, UX Design @ Amazon
Jan 2019 – Jan 2022
As part of the Entertainment and Devices division, the Amazon Echo Show is a series of smart displays with built-in Alexa featuring touchscreens and wi-fi connectivity designed for video calls, streaming media display, and general smart home control in 14 languages.

> Conducted usability testing and UX reviews with a broad user audience resulting in a reduced drop off
rate of 20%.

> Collaborated with internal stakeholders such as PMs and developers working on improving the global
design system and brand standards. Contributed to the build and documentation of 20+ component
families in Amazon’s global design system.

> Focus on global accessibility compliance.


## Education
### Masters in Information Technology
Northwestern University

### Associate of Arts - AA in Interaction Design & Graphic Design
San Diego City College


## Contact & Social
- LinkedIn: https://linkedin.com/in/poojabalanehru
- Portfolio: https://poojabala.com

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Source: https://flows.cv/poojabalanehru
JSON Resume: https://flows.cv/poojabalanehru/resume.json
Last updated: 2026-04-13