# Pooja Nitin Shah > Product Design Lead Engineer at Apple Location: Palo Alto, California, United States Profile: https://flows.cv/poojanitinshah Product design engineer turning ideas into human-centered hardware, engineered from first principles and shipped at scale. ## Work Experience ### Product design lead @ Apple Jan 2023 – Present | Cupertino, California, United States Led the system product design for MacBook Pro ### Product Design Engineer @ Apple Jan 2017 – Jan 2023 | San Francisco Bay Area System product design for: iMac, Studio display, Mac Studio, MacBook Pro ### Mechanical Engineering Intern @ Tesla Jan 2017 – Jan 2017 | San Francisco Bay Area Mechanical Drive Systems Engineering Team • Developed test methods and experiments to identify the failure mechanism in rotor components undergoing endurance tests. • Analyzed the thermo-mechanical deformation and fatigue life of the current and next gen rotor components. • Developed FEA based models using ANSYS to evaluate and compare the structural deformation of various rotor components and facilitate design changes. • Conducted material testing and microstructure characterization of the components to evaluate and validate the modeling efforts. ### Graduate Research Assistant @ Purdue University Jan 2014 – Jan 2017 | West Lafayette Multiscale thermal-mechanical modeling of severe plastic deformation processes • Conducted thesis research with Dr.Yung C Shin in multiscale modeling and testing of dynamic deformation processes. • Developed novel finite element (FEA) models to predict the static and dynamic deformation of components using ABAQUS. • Modeled processes such as multi-pass compression, hot compression, dynamic tensile loading, orthogonal cutting, laser shock peening, friction stir processing and multi-pass cold rolling. • Implemented user-defined nonlinear material models in FORTRAN to predict the material behavior at multiple length scales. • Successfully developed a model that predicted the experimental results with less than 10% error, thereby significantly improving the process modeling workflow without the need to perform expensive experiments. • Conducted mechanical testing (dynamic tensile loading-Kolsky bar) and microscopic imaging (Ultra-fast imaging and X-ray diffraction) in Argonne National Lab,Illinois to characterize the dynamic response of materials like Copper, Aluminum alloy and Titanium alloy. ### Graduate Teaching Assistant @ Purdue University Jan 2016 – Jan 2016 Machine Design (ME 352) • Instructed the lab course involving principles of design and analysis of machines and machine components, design for functionality, motion, force, strength, and reliability. • Responsibilities included delivering lectures, organizing the lab sessions, grading, assisting students with the lab projects and exams. ### Graduate Teaching Assistant @ Purdue University Jan 2015 – Jan 2015 | West Lafayette Fundamentals of Speech Communication (COM 114) • Instructed a class of 50 students in the study of communication theories as applied to speech, practical communicative experiences, informative and persuasive speaking in standard speaker-audience situations. • Responsibilities included preparing course material, organizing and delivering lectures, grading, assisting students with speeches and presentations. ### Graduate Student Researcher @ Purdue University Jan 2014 – Jan 2015 Microstructure based deformation modeling of machining processes • Modeling of macro-sclae and micro-scale machining processes such as orthogonal cutting, milling and laser shock peening using Finite Element Analysis. • Developing a material subroutine/code with the help of FORTRAN to predict the material deformation and fracture. • Testing Materials such as Copper and Titanium alloy to characterize the material deformation and fracture under high impact conditions. ### Software Developer Intern @ Purdue University Jan 2015 – Jan 2015 | West Lafayette • Developed teaching tools for the Engnieering Math online course offered by Purdue Next. • Created a MATLAB based Graphical User Interface (GUI) differential equation (ODE) solver. ### Research Intern @ Sandvik Jan 2014 – Jan 2014 | Pune Area, India Project: Meso-Scale modelling of the plastic deformation of WC-Co tools , Research and Development team • Worked in the research and development team conducting research on the design of tungsten carbide tools. • Implemented image processing algorithms to characterize the material from Scanning Electron Microscope (SEM) images. • Developed a model to map the microstructural properties onto the finite element mesh for deformation analysis. ### Summer Research Intern @ Indian Institute of Technology, Bombay Jan 2014 – Jan 2014 | Mumbai, India Micro-forming laboratory • Studied the effect of Crystallographic Orientation on the properties of Cold Rolled Grain Oriented Electrical Steel (CRGO) by conducting quasi-static loading tests and Electron backscatter diffraction (EBSD) imaging. • Synthesized a numerical model with the finite element analysis (FEA) solver for microstructure analysis (OOF). • The research was presented as a paper at the Indian Institute of Metals NMD ATM-2014. ## Education ### Master’s Degree in Mechanical Engineering Purdue University Jan 2014 – Jan 2016 ### Bachelor’s Degree in (Honors) Mechanical Engineering Birla Institute Of Technology and Science, Pilani Dubai Jan 2010 – Jan 2014 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/poojanitinshah --- Source: https://flows.cv/poojanitinshah JSON Resume: https://flows.cv/poojanitinshah/resume.json Last updated: 2026-04-07