# Poonam Hota > Founding Product Designer @ EduSeek AI | Human-in-the-Loop AI & Design Systems | Ex-Textile Designer (Milan/India) | Top 10 Global Design School Location: San Francisco Bay Area, United States Profile: https://flows.cv/poonamhota I believe great design is a disciplined system, not just an aesthetic choice. My path to product design is unconventional, and that is exactly what makes my work different. I trained at two of the world's top design institutions in India and Milan, where design was never about making things beautiful. It was about engineering complex systems within hard constraints, collaborating across technical and business stakeholders, and iterating relentlessly until something worked in the real world. Whether the constraint was a loom or a codebase, the thinking has always been the same. That foundation now drives how I approach digital product design. I don't decorate interfaces, I architect them. I think in components, flows, edge cases, and feasibility from the first sketch. Currently: Founding Product Designer at EduSeek AI, an early-stage EdTech startup building a dual-sided AI marketplace, a B2B platform for schools and administrators to oversee AI-powered learning, and a B2C product for students, parents, and tutors to access personalized educational support. In this role, I don't just move pixels; I am a partner in the product's survival. Working directly with the CTO and Co-founder, I led the zero-to-one design phase across both products simultaneously. Key focus areas: -> Human-in-the-Loop AI: Designing safe, intuitive workflows that bridge 24/7 AI tutoring with live educator oversight, keeping humans meaningfully in control -> Scalable Design Systems: Architecting a 100+ component library in Figma built for design-to-code parity and rapid feature deployment across both B2B and B2C surfaces -> Research & Iteration: Running A/B tests and usability studies across both platforms, so every design decision has a research-backed reason behind it -> Full Product Scope: Owning IA, interaction design, developer handoff, and the public-facing website end-to-end across two distinct user bases with fundamentally different needs and mental models My background trained me to design for constraints. My instinct is always to ask: will this actually get built, will it scale, and will the person using it at 11 pm under stress still understand it? That is the bar I hold my work to. Based in the San Francisco Bay Area. Always open to connecting with teams building tools that empower others. Let's talk: AI Workflows · Design Systems · Zero-to-One Product Building · The intersection of Physical and Digital Design ## Work Experience ### Product Designer @ EduSeek AI Jan 2025 – Present | San Francisco Bay Area Zero-to-One Product Architecture: Designed a dual-sided EdTech ecosystem, a high-compliance B2B platform serving 10+ schools and a global B2C marketplace for tutors, students, and parents, now live with 500+ users across both platforms. Scalable Design Infrastructure: Architected a 100+ component design system in Figma, achieving 1:1 design-to-code parity and accelerating development velocity. AI-Human Interaction Logic: Designed 5+ COPPA/FERPA-compliant workflows for AI tutoring, translating complex student data into actionable insights for educators. Evidence-Based Iteration: Managed the full research lifecycle, interviews, A/B testing, and usability studies to refine platforms from concept to live production. Technical & Strategic Partnership: Partner to the CTO, Co-founder, and engineering team to align design with technical feasibility and business strategy, owning the full design-to-production pipeline. ### UX/UI Designer (Retail) @ El Locale Jan 2025 – Jan 2025 | United States ### UI/UX Design Certification @ Springboard Jan 2023 – Jan 2024 | California, United States Completed 700+ hours of hands-on coursework, with 1:1 expert mentor oversight, and completion of 3 in-depth projects and 1 Industrial Design Project. Project #1 Batua - Finance Management App Designed and prototyped a seamless credit card management app, centralizing rewards and simplifying finances. For busy users. Elevating card selection, automating reward tracking, and visually highlighting optimization opportunities empower users to claim more rewards and reduce financial decisions and time spent. Project #2 Tiny Tales - Children Story Library iPad App Led iterative Design Sprint to develop a user-friendly platform for parents to find suitable stories based on their children's interests.Enhanced parent-child bonding through personalized story recommendation and boosted child’s development. Project #3 Sizzle - Music Desktop App Conceptualized and designed user flows for a paid music product with compelling features, aiming to increase premium subscriptions to increase revenue and competitive differentiation. ### UX/UI Designer @ ABC Academy of Music Jan 2024 – Jan 2024 | California, United States - Collaborated with UX/UI design teammates and developers to lead the creation of a user-friendly web platform specifically tailored for our music education client. - Identified and addressed operational challenges, simplifying administrative tasks. - Swiftly developed the brand identity and a clear brand style guide and initial wireframes, focusing on key features like scheduling and payments for quick implementation. This design phase established a roadmap for the platform's development, with a rough prototype created to kickstart the process ### Textile Print Designer @ LODETEX S.P.A. Jan 2019 – Jan 2019 | Italy - User centric print-jacquards: Boosted revenue 35% by translating market trends and research into stunning visual, functional designs using color theory, Photoshop, and material exploration. - Data-driven concepts & aesthetics: Bridged data-design gap with captivating theme boards informed by user surveys and market trends, increasing website traffic 25% and user satisfaction 10%. - Art meets tech: Transformed tactile art into digital fabric prints, sparking new revenue streams and expanding artwork reach through expert color matching and collaboration. - High-pressure leadership: Led drapery collection design within a month, managing cross-functional teams and delivering captivating presentations aligned with market research and feedback ### Freelance Journalist @ NewsX (Direct News Private Limited) Jan 2018 – Jan 2018 | Milano, Lombardy, Italy - Covered the popular international Bollywood Couple wedding of Deepika Padukone and Ranveer Singh in Como, Italy. - Agusta Westland VVIP chopper case (India-Italy) ### Textile Designer @ Javi Home Pvt. Ltd. Jan 2016 – Jan 2017 | Panipat Area, India - Goal strategy: Built a user-centric home furnishing department in the company, boosting revenue 55%. - Prototyping and iteration: Harnessing market research and design thinking into the department's DNA, ensured a seamless launch and impactful growth. - Creative problem-solving and collaborative ideation: Led cutting-edge textile designs, delivering captivating, functional products through collaborative ideation. - Global brand storytelling: Elevated brand visibility & sales at international fairs (Heimtextil, Domotex, Cologne 2017, adapting trends for global audiences. ### Textile Designer @ SUNLORD APPARELS MFG. CO. LTD Jan 2015 – Jan 2016 | Greater noida (NCR), India Graduation Project during Bachelor's Degree. - Emotional design & rapid prototyping: Led the design-to-production process, transforming my home furnishing expertise into captivating children's toys. Deeply delving into user needs and play patterns through empathy research, I fueled the rapid prototyping of engaging experiences. Colors, shaped, and tactile exploration resonated with the market, propelling a 20% department revenue surge in just 3 months. ### Textile Designer @ Urban Monsoon Studio Jan 2015 – Jan 2015 | New Delhi , India An industrial internship experience. - Designed and managed a home furnishing collection, overseeing the entire process from concept (screen printing, digital) to user experience (photo styling, merchandising). ## Education ### UX/UI Design Springboard ### Master Degree in Surface and Textile Design Istituto Marangoni ### Bachelor of Design in Textile Design National Institute of Fashion Technology Delhi ### Bachelor of Arts (B.A.) in Textile Design The Glasgow School of Art ### Apparel and Textile Marketing Management STF Schweizerische Textilfachschule ### Istituto Marangoni ## Contact & Social - LinkedIn: https://linkedin.com/in/poonam-hota-uxuidesigner --- Source: https://flows.cv/poonamhota JSON Resume: https://flows.cv/poonamhota/resume.json Last updated: 2026-04-13