# Poorva J > Senior Software Engineer at Newfold Digital Location: Greater Boston, United States Profile: https://flows.cv/poorva Software engineer and aspiring software architect with expertise in the MarTech domain. While my experience is in component-based technology and frameworks expanding to full stack development, I have a proven record of building architectural concepts ground-up through final release. I lay great importance on building software with care and intent following design principles closely. Upholding quality rigorously, holding project accountability and inspiring creativity with design are nuances of software development that I value greatly. As a professional, I put a lot of emphasis on transparency, integrity and accountability - I believe that these are building blocks to team success. I'm currently working at Newfold Digital (previously Endurance International Group), the leading provider of cloud-based platforms and tools that lets people build their brand from bottom up and achieve their business objectives by leveraging our suite of tools. I work primarily in the latest and greatest ReactJS on a .NET stack, and when I’m not working, you might find me busy with my next creative adventure or taking my DJI Mavic Pro for a spin. ## Work Experience ### Senior Software Engineer @ Newfold Digital Jan 2024 – Present | Massachusetts, United States ### Software Engineer II @ Newfold Digital Jan 2019 – Jan 2024 | Greater Boston Area ### Software Engineer @ Yesware Jan 2018 – Jan 2019 | Boston, Massachusetts • Performed targeted software development in a fast-paced, highly communicative startup environment. • Built and consumed RESTful web APIs, within an AngularJS, Ruby on Rails and Postgres stack. • Owned small to medium features from architectural design and conception to production. • Applied expertise in React, Angular and Typescript to existing component-based portions of the platform. • Improved and refactored Postgres queries to become more performant and in line with evolving product features. • Performed rigorous unit tests, reviewed pull requests and performed validation using testing tools like Jasmine, RSpec, CodeClimate and TeamCity, working in a CD/CI fashion. • Enhanced existing software quality and overall product satisfaction through direct engineering services to customer support. • Coordinated with product managers and UX designers through sprints, while occasionally guiding junior developers with tasks. • Developed skills in logs and metrics analysis in Sumologic, Grafana and New Relic. • Developed DevOps skills to keep infrastructure up to date and well-maintained. ### Software Engineer @ Crimson Hexagon Jan 2016 – Jan 2017 | Boston, Massachusetts • Performed key development work in a major product transition from a vanilla JavaScript / jQuery system to a ReactJS based industry-leading SaaS product. • Targeted all front-end work in an Agile environment towards our team mission which was to employ Big Data to increase the breadth, depth and quality of our social media analytics. • Led and executed front-end development in ReactJS for a substantial project that provides consequential social media insights around long form content. • Developed components in ReactJS for multiple in-progress projects, interacting via APIs using AJAX and database calls, which involve dynamic graphs, lists and transition mechanisms. • Developed UI components for a product incorporating Facebook’s Audience API to provide insightful data to clients. • Engineered and enhanced parts of existing projects such as Custom Content Upload and outlining content-related metrics within Content Library. • Collaborated with multi-functional agile teams (UX Designers, Product Managers, QA Engineers etc.) to be involved in the all-round development of the product. ### UI Developer @ WMS India Jan 2013 – Jan 2014 • Worked on desktop & mobile web design, development and testing. Undertook projects focusing heavily on responsive web design. • Worked on Wordpress CMS, chiefly developing in JavaScript, PHP, HTML and CSS. • Independently completed 9 projects within the first 3 months, while simultaneously undergoing training activities. ## Education ### Master of Science - MS in Computer Science Binghamton University Jan 2014 – Jan 2016 ### Bachelor of Engineering - BE in Computer Science Modern Education Society's College of Engineering, Pune Jan 2008 – Jan 2012 ## Contact & Social - LinkedIn: https://linkedin.com/in/poorvanj --- Source: https://flows.cv/poorva JSON Resume: https://flows.cv/poorva/resume.json Last updated: 2026-03-22