Senior creative professional, with over a decade of user-centered product development experience for consumer and enterprise organizations. I thrive at the intersection of business and design, optimizing workflows and leading research to drive ROI.
I am invested in the personal success and well-being of my teams.
Developed comprehensive design strategy for Box AI on mobile, establishing foundational UX patterns that are complementary to their respective platforms and maintain continuity with the web experience. Partnered with Product to craft long-term strategic roadmap encompassing voice integrations and ambient agent capabilities. Integrated accessibility standards throughout the experience while modernizing UI with iOS 26 liquid glass aesthetics, balancing contemporary design trends with Box's established brand identity.
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Led cross-functional collaboration improvements between Product, Design, and Engineering that accelerated delivery timelines and reduced post-launch bugs across web, mobile, and desktop platforms. Implemented design thinking workshops, weekly prioritization alignment sessions, and earlier cross-functional partner integration that reduced time between design sign-off and engineering build from 18-24 months to 3-6 months.
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Scaled design organization from 1 to 5 designers across multiple product verticals including Admin Experience, End User Experience (Web, Mobile, Desktop), Adoption, and E-commerce. Cultivated creative and professional development of team members while orchestrating design operations to ensure consistent quality across diverse user workflows. Advanced 3 designers to senior roles within 2 years of joining the team.
Mediated competing feature teams to align on prioritization and unblock product development, ensuring both initiatives were on track to deliver designs on time.
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Advocated for and managed the creation of a dedicated product design team webpage to accelerate hiring and reduce negative impact on product development.
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Lobbied leadership for user research funding to de-risk product bets by diversifying our data index. Received two head counts for user research roles in FY’23.
Created a cross functional prioritization program to improve communication and facilitate collaboration; increased feature team productivity by two folds.
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Led the redesign and expansion of the admin reporting interface, resulting in an improved run-time of a 99% success rate.
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Unblocked feature development on key initiative by leveraging domain knowledge from cross-functional partners in Product Support. Results post launch showed a significant reduction in support ticket volume and increased ARR.
Partnered with key product and marketing stakeholders to build a strategic approach to small business ad acquisitions.
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Pitched and designed dynamic ad placements with interactive components to drive user engagement and recoup revenue loss from early pandemic ‘shelter-in-place’ orders.