• Full-Stack Architecture: Architected a component-driven B2B SaaS platform using Python and React, enabling rapid feature iteration and reducing time-to-market for critical user flows.

• AI Product Engineering: engineered a domain-specific "AI Teacher" agent by implementing vector embeddings (RAG) to directly optimize user trading workflows, a feature nominated for "Best AI Solution for Financial Services".

• DevOps: Implemented CI/CD pipelines via GitHub Actions and provisioning containerized cloud infrastructure, enabling a rapid go-to-market strategy that secured the first paying client within one month.

▶ Led the restructuring of the product department, hiring and forming specialised teams to drive innovation and efficiency.

▶ Spearheaded cross-functional initiatives, bridging product and engineering teams to deliver key projects aligned with business goals.

▶ Played a pivotal role in launching ZFX Trader, our mobile trading app, resulting in 30% improved user onboarding and successful expansion into LATAM, South Africa, and Southeast Asia.

▶ Led the global onboarding and KYC transformation initiative across Zeal Tech’s web and mobile platforms.

▶ Oversaw the integration of SumSub, automating verification processes that previously took hours (sometimes days) and reducing them to minutes, while improving completion and approval rates.

▶ Partnered with Compliance, including the Head of Compliance, and Customer Service teams to design region-specific KYC flows covering CDD and EDD for SEA, LATAM, MENA, SSA, and China markets.

▶ Introduced a compliance questionnaire supporting AML screening and risk profiling, improving audit readiness and regulatory consistency across jurisdictions.

▶ Collaborated closely with Product Design to refine the KYC and onboarding UI/UX, ensuring a frictionless experience for first-time users and increasing onboarding conversion and first-trade rates.

▶ Drove stakeholder engagement through regular product demos, feedback workshops, and data-driven performance reviews with senior leadership.

▶ Key success metrics included improved verification completion rates, reduced onboarding time, and higher FTD (first-time deposit) and FTT (first-time trade) performance.

▶ Acted as the lead product owner for both web and mobile platforms, guiding the company through the launch of its first international mobile trading app, achieving 100k+ downloads and 50% week-one activation within six months.

▶ Re-architected the MyZFX web portal with a new design system, cutting page-load time by 40%, reducing onboarding drop-off by 30%, and driving a 29% uplift in user activation.

▶ Partnered with cross-functional teams across Product, Engineering, and Marketing to deliver localized versions for MENA and LATAM markets, aligning UX and regulatory compliance for regional launches.

▶ Championed agile delivery through the creation of product squads and implemented OKR-driven execution frameworks across the team.

▶ Used Amplitude, GA4, and internal analytics tools to identify friction points and optimize user engagement throughout the onboarding funnel.

Acquired by Plesk

▶ Collaborating with front-end developers, back-end developers and UI/UX designers to improve product usability and continuously refining UI/UX requirements based on briefs from internal and external stakeholders.

▶ Working in an Agile environment grooming and prioritizing the backlog, developing user stories and defining acceptance criteria using JIRA and Confluence to develop and maintain a roadmap for product developments, communicating internally and externally.