I create monetization experiences for business platforms that help millions of small businesses advertise on Meta. This includes designing tools in Meta's full business suite of products, supporting over 10 million SMBs globally, and contributing to Meta's multi-billion-dollar annual revenue.

As a Design lead, I work on both web and mobile platforms. I align my designs with business goals and collaborate with multiple partner orgs. I'm responsible for product and team strategy, leading roadmapping processes, and creating long-term visions. I also mentor junior designers and improve design processes to scale our efforts.

As a product designer for Ads Manager, Meta's flagship advertiser product, I specialized in creating monetization enterprise tools that significantly boosted revenue by multi-millions and empowered millions of large and medium-sized businesses.

I led the product and design strategy for Ads Manager, working closely with Product Managers, Engineers, UX Researchers, Content Strategists, and Data Analysts to refine and oversee the user experience from conception to launch. I facilitated design sprints, workshops, and roadmap planning, ensuring alignment with cross-organizational teams. I also contributed to the design system by developing design components that addressed complex challenges within Meta’s Ads Manager.

During my tenure as a Senior UX Designer at McAfee, I was instrumental in shaping the user experience for consumer mobile cybersecurity products. I designed intuitive interfaces for McAfee Mobile Security and McAfee Safe Family across web, Android, and iOS platforms. I also played a pivotal role in developing McAfee's inaugural Design System, leading its inception and ensuring a cohesive and user-friendly design language across all products.

During my tenure as a Designer in Residence at Y Combinator Research, I collaborated with a talented team of researchers and engineers at Dynamicland. Together, we focused on designing innovative educational tools for children, leveraging emerging augmented reality (AR) technology to transform traditional learning and interaction methods.

Dynamicland, a pioneering research lab under Y Combinator Research, is dedicated to inventing a groundbreaking computational medium. This medium enables collaborative work with tangible objects in the real world, moving beyond solitary interactions with virtual objects on screens.