# Prachee Javiya > Product Design @ Nuuvia | Human-Centered Design for Native-AI Location: San Francisco, California, United States Profile: https://flows.cv/prachee Building products from 0 to 1 is my forte. I understand the business requirement and have always produced impact through revenue. Designing great products isn’t just work for me; it’s what makes me happy. I’m curious, love figuring things out, and get my dose of adrenaline boost from seeing my designs actually solve problems in the wild. I’m not someone who just checks off responsibilities; I bring a lot more to the table - connecting dots, thinking beyond the brief, and pushing for what’s not just good, but great.I am friendly, chatty and always up to talk about anything under the sun! ## Work Experience ### Product Designer @ Nuuvia Jan 2025 – Present | Portland, Oregon Metropolitan Area Scaling the UI customization framework for youth banking solution, refining the design system for faster client onboarding, and managing ongoing product releases while supporting our growing client portfolio. Refining the design system to reduce demo preparation time and exploring new component patterns that allow for deeper brand customization while maintaining code efficiency. Managing ongoing releases and leading the development team to prioritize feature requests from our expanding client base. ### Lead UX Designer @ Dominicanos USA (DUSA) Jan 2024 – Jan 2025 | New York, United States Directed the end-to-end UX strategy for DUSAVerse, a VR-based esports platform, increasing community engagement by 25%. Led 30+ in-depth user interviews using Dovetail and Notion to identify community drivers and design pain points, shaping inclusive, data-driven design solutions. Developed VR learning frameworks with the President of DUSA, embedding 150+ culturally relevant modules, ensuring cultural compliance and engagement among Dominican youth. Launched Q-up+, an esports participation platform, achieving 200 signups in the first month and generating $20K in monthly revenue through integrated payment workflows and gamification. ### Research Assistant @ University of Maryland Baltimore County Jan 2023 – Jan 2025 Led end-to-end mixed-methods UX research to assess market demand for a biosignal-based student support system. Designed and distributed surveys to 500+ students and 100+ stakeholders across 20+ top U.S. institutions. Conducted and analyzed 15 - 20 in-depth interviews to uncover adoption barriers, user needs, and product opportunities. Delivered actionable insights to guide product-market fit, feature development, and institutional outreach strategy. Prototyped a Learning Analytics Dashboard for a peer mentoring program with the Graduate Program Director. Organized 7+ co-design workshops with Mentors and Mentees to gather data about user needs, behaviors, and attitudes. Facilitated interviews with 3 professors to understand their needs from a Learning Analytics Dashboard(LAD). Applied inductive coding and conceptual modeling to analyze 500 student survey responses. ### Grader - Human Centered Computing @ University of Maryland Baltimore County Jan 2023 – Jan 2024 Graded assignments and exams for 30+ students, ensuring rubric consistency and providing actionable feedback. Lead live 4 2-hour Figma workshops, teaching prototyping and interface design to enhance hands-on learning. Addressed 50+ student queries, clarifying complex topics and promoting engagement in human-centered computing. ### Math Tutor @ University of Maryland Baltimore County Jan 2023 – Jan 2023 ### Front Desk Assistant @ University of Maryland Baltimore County Jan 2022 – Jan 2022 | Maryland, United States ### Frontend Developer @ Playpower Labs Jan 2022 – Jan 2022 | India Conceptualized HALT-AD, a bilingual educational platform to reduce dementia risk for 1,000+ older adults by collaborating with design team, engineers, health experts, and business stakeholders, achieving 75% user adoption within the first month.. Implemented responsive and adaptive design principles, ensuring 99% cross-device compatibility. Optimized frontend performance, reducing page load time by 30% using Content Delivery Networks(CDN). Collaborated with legal and data teams to balance regulatory compliance (GDPR, CCPA) with user-centered design. ### Product Designer @ Tirex Chargers Jan 2021 – Jan 2021 | Ahmedabad, Gujarat, India Designed the user interface that increased user engagement by 40% through improved layout and interactive elements. Collaborated with a team of 5 to integrate real-time data updates, resulting in a 35% increase in app accuracy for displaying EV charging statues. Achieved 85% content efficacy through user reviews and content assessments for 2 products.‬ Guided the iterative design process based on user feedback and analytics, improving app satisfaction ratings by 25%. ### Head of Product Design @ Dyne Health and Fitness Jan 2020 – Jan 2021 | Pilani, Rajasthan, India ## Education ### Human Computer Interaction University of Maryland Baltimore County ### Information Technology Ahmedabad University ### Student in Higher Education Anand Vidya Vihar, Vadodara ## Contact & Social - LinkedIn: https://linkedin.com/in/pracheejaviya - Portfolio: https://www.pracheejaviya.com/ --- Source: https://flows.cv/prachee JSON Resume: https://flows.cv/prachee/resume.json Last updated: 2026-04-13