# Prachi P. > Turning new users into real revenue through design at Google Photos Location: San Francisco Bay Area, United States Profile: https://flows.cv/prachip I design 0-to-1 AI powered solutions and scalable systems for billions of users that turn complex challenges into business revenue. By integrating advanced AI tools into the design lifecycle, I’ve led ecosystem-wide visions across Google that drive double-digit growth in conversions and engagement. ## Work Experience ### Lead Product Designer - Google Photos and Google One - Growth & Monetization @ Google Jan 2021 – Present Led high-impact, cross-functional orchestration (UX, Eng, PM, Marketing, Analytics & Legal) to define the long-term product strategy for Google Photos' Acquire and Onboarding pillars, scaling the active backup user base. Spearheaded the multi-surface vision for Storage Management that standardized the user experience across Google Photos, Gmail, Drive, and the Android ecosystem. Launched over 25 projects—including fun deletion experiences, "Delete Similar photos" and "Full Library Compression". Partnered with leadership to Identify high-value upsell opportunities and optimized the conversion funnel, driving notable uplift in Google One sign-ups, directly contributing to major global subscription milestones. Pioneered onboarding and high-profile marketing initiatives like "Recap 2025", architecting a 2026 product vision to maximize long-term retention ### Lead Designer - Google Shopping - Shop your values @ Google Jan 2020 – Jan 2021 | Mountain View, California Led Google Shopping’s "Shop Your Values" product strategy, a global sustainability initiative announced at the UN COP26 summit to drive climate action through conscious consumption. Designed scalable frameworks for environmental and merchant representation attributes, transforming complex ethical goals into high-impact journeys that reduced carbon emissions and strengthened global merchant-shopper trust. ### Product Designer - Google Shopping - Post order experiences @ Google Jan 2019 – Jan 2020 | Mountain View, California Led ecosystem-wide UX strategy for Google commerce, orchestrating seamless journeys across global B2B tools and consumer-facing surfaces. Navigated extreme complexity by aligning 25+ stakeholders and 10 cross-functional teams to bridge critical friction points between merchants, shoppers, and internal operations. Delivered significant cost effectiveness by designing AI powered tools for agents and post order experiences. ### Senior Product Designer @ 8x8 Jan 2017 – Jan 2019 | San Jose Virtual Office - Team messaging, calls & meetings Led a team of 4 designers to create workspace collaboration tools for enterprises. Partnered with product and engineering leadership to create roadmaps resulting in 58 launches. ### UX Designer @ 8x8 Jan 2015 – Jan 2017 | San Francisco Bay Area Virtual Office Desktop & Mobile Redesign Initiated the next generation of Virtual Office applications to provide consistent and delightful experience across all platforms. Responsible for the overall experience, visual and interaction design. Followed material guidelines and human interface guidelines to release the apps on app stores which are well appreciated by the customers. Mentored junior designers and worked with product managers to deliver apps that increased sales and adoption. ### UX / UI Design Intern @ West Valley Staffing Group for 8x8, Inc. Jan 2014 – Jan 2015 | San Francisco Bay Area Led the design efforts for Virtual Office Meetings desktop, web, and mobile applications. Designed Google and Outlook Calendar plugins for easy scheduling of meetings and participated in innovative projects like in-room meeting systems. ## Education ### Master of Science (MS) in Human Factors & Ergonomics San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/prachipanpalia --- Source: https://flows.cv/prachip JSON Resume: https://flows.cv/prachip/resume.json Last updated: 2026-04-13