Designing experiences with and through AI

* Collaborated with a cross-functional team to enhance the e-commerce experience, proposing marketing design improvements like a quantity add-on button to drive higher revenue and achieve a 20% average funnel conversion rate.

* Strategized state-wide B2C and B2B advertising/marketing campaigns to capture seasonal demand in food retail industry by analysing consumer behavior and presented quarterly projections/forecasts on investments and initiatives

* Developed an adtech campaign performance dashboard in collaboration with 2 cross-functional teams to ensure high ROI and improved performance

* Increased operational and cost efficiency for 30 legendary restaurants through capacity planning, budget allocation assessment by evaluating consumer traffic, and improvement in key performance indicators (KPIs) through data analytics

Co-authored and presented a research paper on ‘Sustainable Transportation for Climate Change under the Infrastructure Connectivity and EV vertical’

Used visual design as a method to explore the difference between how consumers perceive horse riding and their willingness to pay. Applied gamification concepts to test consumer responses to a gaming app versus a real-life sport experience, creating a detailed information architecture.