# Prakshi Gambhir

> eGain | Cornell University | Design

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/prakshi

## Work Experience
### Associate @ eGain Corporation
Jan 2025 – Present

### Analyst @ eGain Corporation
Jan 2024 – Jan 2025 | Sunnyvale, CA
Designing experiences with and through AI

### Analyst @ Zomato
Jan 2021 – Jan 2023
* Collaborated with a cross-functional team to enhance the e-commerce experience, proposing marketing design improvements like a quantity add-on button to drive higher revenue and achieve a 20% average funnel conversion rate.
* Strategized state-wide B2C and B2B advertising/marketing campaigns to capture seasonal demand in food retail industry by analysing consumer behavior and presented quarterly projections/forecasts on investments and initiatives
* Developed an adtech campaign performance dashboard in collaboration with 2 cross-functional teams to ensure high ROI and improved performance
* Increased operational and cost efficiency for 30 legendary restaurants through capacity planning, budget allocation assessment by evaluating consumer traffic, and improvement in key performance indicators (KPIs) through data analytics

### Research Analyst @ NITI Aayog
Jan 2021 – Jan 2021
Co-authored and presented a research paper on ‘Sustainable Transportation for Climate Change under the Infrastructure Connectivity and EV vertical’

### UX Designer and Researcher @ The Ranch
Jan 2020 – Jan 2021
Used visual design as a method to explore the difference between how consumers perceive horse riding and their willingness to pay. Applied gamification concepts to test consumer responses to a gaming app versus a real-life sport experience, creating a detailed information architecture.

### Research and data analyst @ Centre for Policy Research
Jan 2021 – Jan 2021
- Researched and analysed key findings for the development of covid-19 emergency response plan for 2 urban slums in Odisha during COVID-19
- Co-authored a literature review for UNICEF study on informal settlements in Odisha during covid-19

### President @ Enactus Hansraj
Jan 2020 – Jan 2021
Enactus is a social entrepreneurship organisation present in 37 countries in over 1800 universities. Members apply business ideas to empower people.
- Youngest leader to lead a team of 65+ students since the inception of Hansraj branch i.e. October 2012 with a legacy of 7+ entrepreneurship projects, impacting 40,000 deprived people; winning 12 grants, serving as a focal point in the management between the team and Enactus India
- Represented Team India in the Enactus Worldcup Championship as one of the top 4 finalists globally across 37 countries
- First-time winner of the Enactus Nationals Championship’20 amongst 90+ teams across India
- Led 15 winning teams pan India and ideated and organised first-ever social entrepreneurship competition ‘SocioQuest’20’

### Project Head @ Enactus Hansraj
Jan 2019 – Jan 2020
• Establishment of computer training centres with visually impaired persons as teachers
• Impact: 20+ VI teachers, 100+ children

### Research Intern @ EY
Jan 2019 – Jan 2020
- Researched, and analysed Artificial Intelligence laws of various countries, namely UK, China, USA and India
- Researched and analysed the Data Privacy Act of India on the basis of potential threats and benefits for companies and startups

### Research Intern @ ICRA Limited, formerly known as Investment Information & Credit Rating Agency of India Limited
Jan 2019 – Jan 2019
- Authored a research paper on Monetary Policy Outlook of India 2019 and analysed Monetary Policy Committees’ decision
- Majored in the Non-Banking Financial Company during the DHFL crisis, case studied on the IL&FS crisis and the effect on the economy


## Education
### Master's degree in Applied Economics and Management
Cornell University

### Bachelor's degree in Economics
University of Delhi

### Delhi Public School - R. K. Puram


## Contact & Social
- LinkedIn: https://linkedin.com/in/prakshigambhir

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Source: https://flows.cv/prakshi
JSON Resume: https://flows.cv/prakshi/resume.json
Last updated: 2026-04-13