# Pranali Desai > Designer, Researcher, Strategist Location: San Francisco Bay Area, United States Profile: https://flows.cv/pranalidesai1 I have a background in design strategy, qualitative research, communication design and user experience. With a passion to design for impact, I like to unpack the underlying layers of complex systems by facilitating intensive research to develop holistic services and social innovations. ## Work Experience ### Interior Desiger @ Living Spaces Furniture Jan 2026 – Present - Delivering personalized interior design consultations, helping clients create cohesive, functional spaces tailored to their lifestyle and aesthetic preferences. - Developing mood boards, floor plans and curating product selections using in-store tools and design software to visually communicate design concepts and solutions. - Focusing on positive customer experience by actively listening to client needs, offering design guidance, and supporting them throughout the consultation and purchasing process. - Maintaining in-depth knowledge of design trends, brand collections, and product inventory to effectively assist clients and identify opportunities to maximize sales. ### Design Consultant @ CLAH - Custom Luxury Affordable Homes Jan 2025 – Jan 2026 | San Francisco Bay Area Design Consultant part of the NCA Design Team at Clah. The Clah Ecosystem including Custom Home, provides construction services for residential and commercial buildings in the US. -Anticipating client needs, resolving challenges, serving as the bridge between the clients’ visions and the design team’s execution. Additional work on marketing and outreach strategy with event coordination. ### Service Designer (academic collaboration) @ FICA Jan 2023 – Jan 2023 | São Paulo, Brazil - Services Communication Kit for a student housing organization in Sao Paulo, Brazil dedicated to fighting rental speculation and gentrification. - Primary research, service blueprinting and multimedia communication strategy. ### Strategic Designer (sprint) @ Supernature Labs Jan 2023 – Jan 2023 - Bioplanning Strategy Design Sprint - Global expansion strategy, promoting Bioplanning and urban futures for a regenerative design and technology organization committed to reinventing existing structures of the built environment and stopping urban sprawl. ### Strategic Designer (sprint) @ Wheel the World Jan 2023 – Jan 2023 - Global communication strategy for a travel accessibility organization. - Market research, website interface analysis, audit and recommendations, accessibility compliance, overall creative marketing strategy. ### Brand Identity Designer @ Maharashtra Tourism Development Corporation Jan 2020 – Jan 2020 | Mumbai, Maharashtra, India User research, brand identity, brand strategy & extension for the tourism department of Maharashtra, a state in India, and of MTDC Boat Club post the pandemic to boost economy in the hospitality industry. ### Design Researcher @ Think Design Collaborative Jan 2020 – Jan 2020 User research, analysis, insights on web accessibility & web heuristics of an animal adoption centre website. ### Production Designer @ Unknown Jan 2019 – Jan 2020 | Mumbai, Maharashtra, India Production design, art direction, assistant direction, script supervision for three films with themes central to nostalgia and suspense. ### User Experience Designer @ Prime Focus Technologies Jan 2019 – Jan 2019 | Bengaluru, Karnataka User interface design and visuals of the internal portal of a technology company that provides post-production solutions in the Media & Entertainment Industry. ### Graphic Designer @ Linchpin Life Academy Jan 2019 – Jan 2019 | Bengaluru, Karnataka Logo Design ### Animator @ Daksaa Media Jan 2018 – Jan 2018 | Bengaluru, Karnataka Experimental motion graphics ## Education ### Master of Fine Arts - MFA in Transdisciplinary Design Parsons School of Design - The New School ### Bachelor of Design in Communication Design ATLAS SkillTech University ### Bachelor of Arts - BA in Sociology University of Mumbai ### Humanities/Humanistic Studies Bishop Cotton Girls'​ School - India ## Contact & Social - LinkedIn: https://linkedin.com/in/pranalidesai1 --- Source: https://flows.cv/pranalidesai1 JSON Resume: https://flows.cv/pranalidesai1/resume.json Last updated: 2026-04-13