# Pranay Sethi

> Product Design Specialist

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/pranaysethi

I lead digital product design grounded in empathy and evidence, and bolstered through collaboration and storytelling.

## Work Experience
### Senior Interaction Designer @ Google
Jan 2024 – Present | San Francisco Bay Area
Leading AI innovation to help schools and small businesses deploy Chromebooks.

Launched Chrome admin assistance - an AI agent that helps IT admins manage their device fleets and troubleshoot issues.

### Interaction Designer @ Google
Jan 2022 – Jan 2024 | San Francisco, California, United States

### Senior Product Designer @ Lever
Jan 2020 – Jan 2022 | San Francisco Bay Area

### Product Designer @ Lever
Jan 2020 – Jan 2020 | San Francisco Bay Area

### Senior UX Designer and Design Coach @ Pivotal Software, Inc.
Jan 2018 – Jan 2020 | Greater New York City Area
Led design on projects with diverse clients including Dicks Sporting Goods, JP Morgan Chase and TD Ameritrade. 

Mentored designers at Pivotal as well as client side on user centered and iterative product development practices.

### Senior UX Designer @ Pivotal Software, Inc.
Jan 2016 – Jan 2018 | County Dublin, Ireland
Worked closely with clients, applying user-centered design methodologies to drive value for their end-customers.

Owned Product Design from start to finish, from discovering user needs to creating polished UI designs. Facilitated brainstorms, planned and conducted research, and brought the voice of the user to every step of product development.

Clients: Volkswagen, Allstate, University College Cork, CoderDojo, Pivotal Cloud Foundry and Boeing.

Coached my client counterparts on the value of a lean, iterative and user-centered design process.

Presented talks about user research and behavioral science to the Dublin Product community, and facilitated several Product Office Hours at Pivotal, to mentor startups on product and design.

### UI/UX Designer @ The Weather Company, an IBM Business
Jan 2013 – Jan 2015
- Facilitated design and discovery for multiple projects from start to finish in a lean, agile environment
- Conducted qualitative & quantitative research based on individual project needs. I initiated an extensive research project to better understand the needs of Weather Underground's international users.
- Built mock-ups and prototypes, and validated them with end users
- Major projects include redesigns of the homepage, navigation structure, weather mapping tool, weather alerting tool and weather history products.
- Facilitated creation of design guidelines, helped shape product strategy and presented UX talks and research insights to the company

### User Experience Designer & Researcher @ University of Michigan
Jan 2012 – Jan 2013 | Ann Arbor, MI
- Worked on designing a video archive interface from grounds up
- Conducted user studies and contextual inquiries to better understand user needs and identify problems with existing solutions.
- Built personas and scenarios, and conducted comparative analysis.
- Designed the navigation structure, information architecture and user flow for the proposed system.
- Designed interface elements and page layouts, guided by user studies. Iterated based on fresh user feedback.
- Mocked up high fidelity interfaces and brand assets for the website. Conceptualized and designed the website logo.

Tools Used: Balsamiq Mockups, Adobe Illustrator, Adobe Photoshop, Lucid Charts

### User Experience Intern @ University of Michigan
Jan 2012 – Jan 2013 | Ann Arbor, MI
- Conducted user research for a multiplayer iPad game focused on language translation.
- Methods used: Heuristics Evaluation, Focus Groups, Usability Testing
- Created interface mocks based on user research outcome and recommendations.
- Also worked on publicity design and visual design for the app.

Tools Used: Balsamiq Mockups, Adobe Illustrator, Adobe Photoshop

### Web Developer @ University of Michigan
Jan 2011 – Jan 2012 | Ann Arbor, MI, U.S.A

### UX Consultant @ Adler Planetarium
Jan 2012 – Jan 2012 | Chicago
- Conducted an ethnographic study to evaluate usability of a table top multi-touch exhibit.
- Implemented a prototype (using PHP) for an Augmented Reality app which enabled greater visitor engagement with a large Milky Way mural in the museum.

### Software Engineer @ Accenture
Jan 2008 – Jan 2011
- Led a team of six developers as we developed custom telecom billing solutions for various European clients
- Managed all client interactions, mentored teammates, planned deliverables, and doused fires
- Discovered how beautiful Perl and Regular Expressions can be; and how disastrous a waterfall development model can be


## Education
### Master of Science in Information in Human-Computer Interaction
University of Michigan - School of Information

### B.E Information Technology in Engineering in Information Technology
The NorthCap University


## Contact & Social
- LinkedIn: https://linkedin.com/in/pranaysethi

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Source: https://flows.cv/pranaysethi
JSON Resume: https://flows.cv/pranaysethi/resume.json
Last updated: 2026-04-13