# Pranjal Ranka > Design AI leader | Shipped AI & ML agents | Build high-impact teams | Playercoach | Scaled enterprise from $220M to $1B+ Location: San Francisco Bay Area, United States Profile: https://flows.cv/pranjalranka 🚀 Product Design Leader dedicated to transforming complex enterprise friction into seamless, high-growth ecosystems. My career is defined by a unique "player-coach" approach—balancing the high-level strategy required to scale business units with the hands-on craft necessary to ship world-class AI products. 📈 At the core of my leadership is a proven record of driving massive commercial outcomes. I recently directed the design strategy that scaled a Business Unit at ServiceNow from $220M to $1B+ ARR, proving that design-led innovation is a primary engine for revenue and retention. ✨ What I bring to the table: 🤖 Scaling AI at Enterprise Depth: I specialize in Human-AI interaction, having shipped 7 AI/ML-powered agents that prioritize trust, transparency, and rapid adoption across dense B2B workflows. 👥 Building High-Performance Cultures: I’ve built and led distributed design teams from 1 to 13, institutionalizing the DesignOps and collaboration frameworks needed for a global organization to move fast without breaking quality. 🤝 Executive Strategic Partnership: I act as a bridge between silos, leveraging vision demos and telemetry-driven insights to align Product and Engineering on roadmaps that solve real customer pain points. 🏆 Award-Winning Simplification: My work in "abstracting complexity" has earned 4 Global Innovation Awards, notably reducing support tickets by 21% while increasing NetSat by 25%. Expertise: Design Strategy | AI/ML UX | Team Scaling & Mentorship | Executive Influence | DesignOps | 0→1 Product Launches | UX Architecture | Adoption & Growth Domains: Enterprise SaaS (B2B) | Cloud & Infrastructure | Finance | Healthcare | Manufacturing | Data Centers ## Work Experience ### Senior Product Design Manager @ ServiceNow Jan 2019 – Jan 2026 Strategic Impact: Scaled Portfolio from $220M to $1B+ ARR: Managed the end-to-end design strategy for two critical Business Units (Asset & Operational Technology), overseeing a six-product portfolio and leading high-performing distributed teams through a period of hyper-growth. 🚀 Business Unit Transformation (Asset Management) ▪ Revenue Growth: Directed the multi-year design strategy that scaled the Asset BU from $220M to $1B ARR, delivering 11 major releases and 7 AI/ML-powered agents. ▪ AI Innovation: Pioneered enterprise automation by shipping 7 AI agents, significantly accelerating user adoption and simplifying complex enterprise workflows. ▪ Operational Excellence: Spearheaded a workspace redesign that earned 4 Global Innovation Awards, resulting in a 25% NetSat increase and a 21% reduction in support tickets within two releases. ▪ Leadership Evolution: Built and mentored a distributed team from 1 to 9 designers, scaling the organization through three consecutive promotions from IC to Senior Manager. 🛰️ M&A & Platform Expansion (Operational Technology) ▪ Strategic Integration: Owned the design strategy for the OT BU during a phase of aggressive acquisition, centralizing product migrations and cross-platform integrations. ▪ Mobile-First Delivery: Partnered with the mobile platform team to accelerate high-priority user journeys, unblocking mission-critical field operations. ▪ Organizational Scaling: Built and managed a 0→4 member design team across global geographies, establishing onboarding and operational rigor for new hires. 🎤 Executive Influence & Evangelism ▪ Roadmap Advocacy: Directed 18+ executive vision demos, translating deep customer insights into roadmap pivots and high-priority feature requirements. ▪ Public Speaking: Evangelized design’s business impact at ServiceNow Knowledge Conferences (2022–2024), leading sessions on AI innovation and user-centered transformation. ### Product Design Manager @ ServiceNow Jan 2022 – Jan 2023 ▪ Scope of ownership expanded from one to two business units, leading broader design strategy and cross-functional alignment. ▪ As the organization scaled, I grew the design team from 1 to 9 members across the U.S. and Europe — establishing global collaboration practices and a unified design culture. ▪ Led design strategy for six products — Software Asset Management, Hardware Asset Management, Enterprise Asset Management, Cloud Cost Management, Operational Technology, and Interconnected Workforce — across both web and mobile platforms. ### Senior Staff product designer @ ServiceNow Jan 2021 – Jan 2022 ▪ Strategized and architected for three core new product areas — Hardware Asset Management (HAM), Enterprise Asset Management (EAM), and Cloud Cost Management (CCM) — driving consistency, usability, and business impact across the Asset manageemnt business suite. ▪ Took on a player-coach role as the team expanded — balancing hands-on design work with mentoring, strategy, and cross-functional leadership. ### Staff Designer @ ServiceNow Jan 2019 – Jan 2021 ▪ Led the redesign of Software Asset workspace, establishing a strong foundation for product growth and scalability in the following years. ▪ Spearheaded the redesign as the business unit transitioned to the Seismic platform, fostering strong collaboration between design, platform, and business teams to enable great user experiences. ▪ Recieved 'Innovation award' for the SAM redesign project. ### Senior User Experience Designer @ Google Jan 2018 – Jan 2019 ▪Co-led the end-to-end design strategy for Herald, Google’s proposed internal finance platform for analysts and business users, aligning design direction with product vision and organizational finance goals. ▪ Partnered closely with the design lead and cross-functional teams to define user journeys, system integrations, and workflows for PO creation and placeholder forecasting — enabling a more connected and efficient finance ecosystem. ▪ Championed user adoption goals by translating complex financial processes into intuitive, scalable design solutions. ▪ Facilitated nine product discovery and problem-solving workshops, driving alignment among finance stakeholders, product managers, and engineers to define priorities and validate design decisions. ▪ Acted as a bridge between design and business teams, managing stakeholder expectations, securing buy-in, and ensuring a shared understanding of user and business needs. ### Senior User Experience Designer @ Cohesity Jan 2018 – Jan 2018 ▪ Led research and design for transforming a single-tenant on-premise product into a multi-tenant SaaS platform, modernizing the user experience and improving scalability. ▪ Designed key features including Global Search, Multi-Cluster Upgrade Management, and an App Marketplace, while redesigning the Information Architecture (IA) to enhance navigation and usability. ▪ Designed an operational analytics product for support teams that reduced support costs by 12% month over month, improving efficiency and visibility into system performance. ### Senior User Experience Designer @ Equinix Jan 2015 – Jan 2017 | Sunnyvale, California, United States ▪ Led design for the Equinix Customer Portal (ECP), delivering 11 product releases that increased user adoption from 80K to 140K and boosted order growth from 55% to 68% within two years. ▪ Scaled the design team from 3 to 12 members, serving as the go-to designer and design lead for the Equinix Customer Portal initiative. ▪ Initiated stakeholder workshops and user interviews to define redesign goals, align priorities, and secure executive buy-in. ▪ Conducted blue-sky and comparative design studies to establish a robust pattern library and benchmark against industry standards across key workflows — including messaging, user management, help, search, and navigation. ▪ Developed interactive prototypes through iterative design sprints, incorporating A/B testing and stakeholder feedback to validate solutions before implementation. ▪ Collaborated cross-functionally with product and engineering teams to define release roadmaps, prioritize sprints, and ensure seamless design handoffs. ### User Experience Lead @ 8x8 Jan 2014 – Jan 2015 | San Jose, California, United States ▪Led user research for the Virtual Contact Center, synthesizing insights that informed a core product redesign aligned with user needs and business goals. ▪ Created high-fidelity wireframes and a comprehensive design pattern library for Virtual Office Analytics, ensuring consistency and scalability across features. ▪ Designed an end-to-end on-demand eCommerce experience for both first-time and returning 8x8 customers, delivering intuitive sitemaps and interactive prototypes across desktop and mobile platforms. ▪ Developed a cohesive visual design style guide aligned with the brand identity and implemented it across product lines for a unified user experience. ▪ Mentored junior designers and actively participated in recruitment and onboarding, contributing to the growth and maturity of the design team. ### Designer @ 1Design ID Jan 2009 – Jan 2013 | London and Boston ▪ Led the end-to-end design process to build MVPs for multiple startups, including iHealth Frontier, View, LealtaMedia, NexusRetail, LocationFabric, Nwise, Goldbricks, and 5adayHealth. ▪ Partnered with founders and product teams to define design strategies, shape product vision, and create user-centered app experiences from concept to launch. ▪ Established design patterns, component libraries, and scalable UI guidelines to ensure consistency and accelerate future product iterations. ### Architect @ HTA Design LLP Jan 2006 – Jan 2009 | London Area, United Kingdom ▪Collaborated with multidisciplinary design teams to develop innovative and culturally rich interior concepts for both residential and commercial projects. ▪ Integrated modern art influences and traditional Ukrainian cultural elements to craft distinctive, personalized spaces that reflected each client’s vision. ▪ Managed project timelines, budgets, and stakeholder coordination to ensure seamless execution from concept to completion. ## Education ### Master's degree in Interaction design San José State University ### Master’s in Architecture design in Architecture University of Lincoln ### Bachelor’s in Architecture design in Architecture Savitribai Phule Pune University ## Contact & Social - LinkedIn: https://linkedin.com/in/pranjalranka --- Source: https://flows.cv/pranjalranka JSON Resume: https://flows.cv/pranjalranka/resume.json Last updated: 2026-04-13