▪Targeting & Audience Services:

o Designed and led development of a Zip Radius Expansion service using AWS Glue, PostgreSQL, and microservices architecture, improving audience targeting precision and reducing query latency by 30%.

o Built and productionized the Overlap API and enhanced Share of Wallet with dynamic criteria rules, automated validation, and max-trip logic—boosting targeting accuracy and operational efficiency across multiple campaigns.

o Delivered traffic-splitter logic and led end-to-end testing for the UK platform launch, ensuring a 100% successful rollout of new targeting capabilities across regions.

▪Connections & Integrations:

o Owned and modernized the Connections pipeline, automating S3-to-Vertica data transfers and improving analyst workflow efficiency by 40% through reliable, scalable integrations.

o Migrated Connections and TVC components to new Salesforce instance and spend feed table, deprecating legacy systems.

▪ Platform Engineering & CI/CD: Migrated 38 repos from Stash/TeamCity/Octopus to GitHub Actions, unifying CI/CD and improving deployment speed and reliability by 40%.

▪Monitoring, Security & Operations: Developed Datadog metrics, monitors, and events for Merchant Segments and core features.

▪Upgraded C# repos from .NET 5 to .NET 6, improving system reliability and maintainability.

▪Led Security Hub issue triage and remediation across 45+ repos and AWS resources.

▪Automated quarterly CAS tasks for user access reviews, patching, and backups, reducing manual effort.

▪Guard railed deployments to ensure secure, controlled, and efficient releases.

▪Upgraded EKS & Rancher infrastructure (≥2.0.9), maintaining patching, backups, and UAR compliance for targeting components.

▪ Delivered ConnectId solution, enabling advertisers to buy, measure, and optimize ads while helping publishers manage and monetize

audiences without third-party cookies.

▪ Designed and implemented end-to-end ad tools, including a simulation of the ad request flow and SKAdNetwork changes to capture

click and view attribution, collaborating across Apps/SDK, Targeting, and Reporting teams.

▪ Developed consumer-facing web and mobile products in a fast-paced Agile environment, including backend systems for campaign

creation, management, and real-time alerts in Gemini-Shopify and Gemini iOS applications.

▪ Built Metroplex application, crawling iTunes and Google Play to fetch, normalize, and deliver app metadata for online and offline use.

▪ Boosted mobile engagement by implementing universal links and backend alert systems with RESTful APIs for billing and budget notifications.

• Developed backend system to fetch articles from various social networks based on user’s interest using Python and Django framework.

• Designed an algorithm to score the Web articles, Facebook and Twitter feeds based on relevance and popularity. Organized them based on the score assigned. (Django)

• Designed projects on Algorithms and Data Structures for a course of 60 undergraduate students.

• Assisted Professor with classroom instruction, exams, record keeping and other miscellaneous projects.

• Development and testing of MCS web application for online account opening in Royal Bank of Scotland.

• Built a Backend system to fetch, verify and update customer details from database.

• Implemented Knowledge Management Activities and Induction Program to assist new employees.