# Prasanthi S. > Gen AI | Product Designer | Logistics, E-commerce, Healthcare & Ed-Tech | Accessibility Advocate | Figma | Vibe Coding | Interaction & Visual Design | Cross-Functional Collaboration| Agentic AI Location: San Francisco Bay Area, United States Profile: https://flows.cv/prasanthis I am a UX/UI Designer with a diverse portfolio of experience across SaaS, logistics, healthcare, and e-commerce. With a strong foundation in human-centered design principles, I specialize in crafting intuitive and accessible digital interfaces that enhance usability and promote user trust. My work consistently reflects a commitment to transforming complex research into seamless user experiences through structured information architecture, high-fidelity prototypes, and user journey optimization. Throughout my career, I have demonstrated an ability to distill insights from user research, including user interviews, ethnography, and usability testing, into purposeful design decisions. I have partnered closely with engineering and product stakeholders to ensure that each design iteration aligns with business goals while upholding accessibility standards and inclusive design principles. My projects range from redesigning navigation structures to developing new onboarding experiences and creating responsive UIs for desktop and mobile applications. I’ve worked on tools that have reduced operational friction, improved engagement metrics, and accelerated user adoption across various platforms. Currently pursuing an M.S. in UX/UI and Interaction Design, I bring a unique combination of design sensibility, analytical rigor, and cross-cultural experience to every engagement. ## Work Experience ### Product/User Experience Designer @ DaVita Kidney Care Jan 2026 – Present ### Social Media Manager -AI for Healthcare Volunteer @ Women in Big Data Jan 2025 – Present Curate and share a weekly roundup of AI and healthcare job opportunities with the Women in Big Data (WiBD) community, improving access to high-impact roles across data, AI, and health tech. I create videos spotlighting young entrepreneurs in AI and healthcare, using storytelling-driven narratives to highlight their journeys, challenges, and real-world impact. ### User Experience Designer/ Instructional Design @ AnewVista Community Services, ANVCS.org Jan 2025 – Jan 2025 | California, United States ▪Collaborated closely with the client from ANVCS to design a kiosk interface tailored to seniors aged 75+, focusing on accessibility, ease of use, and confidence-building for first-time tech users. ▪Conducted contextual inquiry by attending community tech classes, observing senior citizens in real environments to understand their digital behaviors, limitations, and emotional responses to technology. ▪Created a clean, distraction-free user experience for the kiosk by removing standard top navigation and replacing it with large, intuitive, category-based buttons—allowing seniors to focus on one task at a time without cognitive overload. ▪Categorized 40+ blog items into intuitive, senior-friendly topics such as Phone, Photos, Safety, Online Payments, and Organization, making it easier for users to find relevant content without confusion or overload. ▪Recommended pagination over infinite scroll to help seniors process content at their own pace. ▪Designed a welcome video in Canva to introduce senior citizens to the AnewVista Community Center and its technology offerings ### User Researcher @ Orcasound Jan 2025 – Jan 2025 | California, United States ▪As a UX Designer at Orcasound, I work closely with other UX Researchers to translate stakeholder requirements and user research insights into designed experiences that support our organization’s marine conservation goals and user needs. ▪Currently conducting a 10-question questionnaire with pilots to explore the problem space, uncover pain points, and gather user insights to inform design decisions. ### User Experience Designer @ Elloe AI Jan 2024 – Jan 2024 | United States ### User Experience Designer @ Marln Corp Jan 2023 – Jan 2024 | United States ### User Experience Designer @ CSX Jan 2022 – Jan 2023 | Jacksonville, Florida, United States Worked closely with the product and engineering teams to conceptualize and deliver numerous solutions for CSX’s logistics and railroad safety. Led diverse cross functional projects in diverse areas ranging from Customer Accounting Management system, door-to-door service, and crew safety practices. Conducted user research to deliver lo/hi-fidelity wireframes, contributed to UX standards documentation. Iterated designs based on business requirements, technology and product constraints. Redesigned and updated mobile and web components for internal health department applications and customer accounting management system to enhance user experience, improve operational efficiency, and streamline data accessibility for end users. ### Career Research Intern @ The Generation Jan 2021 – Jan 2021 | United States Collaborated with the Product Manager to research and design content that helps students explore diverse career opportunities. Conducted a competitive analysis of the ASA Futurescape platform and presented actionable recommendations for improvement. Researched various career paths and contributed to the development of an enriched career database. Led user interviews with three professionals across different industries to gain insights into real-world career journeys. ### User Experience Designer @ Dementia Care Warriors Jan 2020 – Jan 2021 | United States ### Web Designer @ Moback, Inc. Jan 2013 – Jan 2013 | United States Developed a cross-platform mobile app for a US government client using front-end web technologies like HTML, CSS, JavaScript. ## Education ### Master of Science - MS in User Experience and Interaction Design Touro University ### Graduate Course Work in User Experience Design Maryland Institute College of Art ### Certificate in User Expereince Design in User Experience Design Designlab ### Graphic Design Mission College ### Certificate program in Internet Programming and Development University of California, Santa Cruz ### Master's degree in Business Administration and Management Punjab Technical University ### Bachelor of Commerce(Honors) in Accounting and Finance Sri Sathya Sai Institute of Higher Learning ## Contact & Social - LinkedIn: https://linkedin.com/in/prasanthi-s-9a0b38105 - Portfolio: https://prasanthidesign.art --- Source: https://flows.cv/prasanthis JSON Resume: https://flows.cv/prasanthis/resume.json Last updated: 2026-04-13