• Leading product strategy, roadmap, and overall direction for a narrative-driven interactive product centered on player interaction and shared decision-making

• Designing new interaction systems that move beyond traditional multiplayer, focusing on discussion, influence, and emergent outcomes between players

• Driving development from concept through prototype using rapid iteration and GenAI-assisted workflows

• Managing external teams and production pipelines to accelerate development while maintaining flexibility as the product evolves

• Owned product strategy and roadmap for a gamified learning product for K–5 students, focused on engagement, retention, and learning outcomes

• Led a cross-functional team of 25+ across product, design, UX, art, and engineering

• Introduced structured product discovery and experimentation practices, including A/B testing and iterative validation, to improve product decisions and accelerate iteration

• Improved team effectiveness and delivery predictability through clearer ownership, better processes, and org design, increasing alignment and team confidence

• Built and led the digital games division from concept to launch, defining product strategy, roadmap, and execution across multiple titles

• Established and scaled a cross-functional team spanning internal developers, contractors, and external studios

• Led development and launch of games across console and platform ecosystems, including developing and launching dedicated titles for Netflix and Facebook

• Defined processes and operating models for long-term digital product development within a traditionally physical games business

• Established and scaled the Product Management function for The Sims franchise, building the case for product ownership and growing the team from 0 to 5 while defining KPIs and product processes

• Contributed to significant player and revenue growth through improvements to onboarding, content surfacing, and in-game merchandising

• Led product management for The Sims during its highest non-launch revenue year in the franchise’s 21-year history

• Led a feature pod on Command & Conquer Rivals, owning design and delivery of systems that contributed ~60% of soft launch revenue

• Led development of new game concepts from initial idea through prototype, including validation, player testing, and business modeling

• Managed product improvements for Marvel Puzzle Quest, focusing on performance, engagement, and monetization

• Helped stabilize and improve product performance through targeted changes to systems and live operations