Unified Design, Marketing, Research, and Product workflows to eliminate fragmented execution across Buy Now Pay Later (BNPL) and Flexible Credentials, reducing concept‑to‑MVP timelines by 30% and increasing experience quality scores by 25%
Launched the world’s first cross‑border BNPL capability, expanding Visa’s global footprint and unlocking $40M in revenue
Established high impact partnerships with major tech giants and fintechs across the US and Canada, generating over $30M in pilot order volume and driving a 45% surge in card usage
Standardized design strategy across 12 markets and operationalized monthly VP/SVP reviews, strengthening global governance for issuer deployment and increasing regional design compliance by 40% across card‑not‑present, digital wallet, and merchant transaction flows
Defined UX and functional requirements for issuer and partner implementations, aligning checkout, authorization, and credential provisioning flows to network standards, driving a 84% YoY lift in conversion rate across pilot clients
Orchestrated the creation of world’s first global Installments symbol by evaluating 800+ design concepts across three research cycles; launched across 9 markets to establish a scalable network standard that increased consumer comprehension and adoption by 70%
Built and scaled a global experimentation capability across market teams, integrating A/B tests and post‑purchase analytics to drive evidence‑based decision‑making and accelerate post‑launch iteration by ~20%