# Prashant Sethia

> Staff Software Engineer at Meta

Location: Menlo Park, California, United States
Profile: https://flows.cv/prashantsethia

Senior engineering leader with 14+ years at Google and Meta, building and scaling revenue-critical ads, payments, and search platforms. 

Built foundational frameworks across streaming data, real-time personal data indexing, privacy/GDPR compliance, and ads signals in highly regulated, global environments; while driving cross-site, cross-org, and cross-company initiatives.

## Work Experience
### Staff Software Engineer @ Meta
Jan 2022 – Present | United States
E-Commerce & Retail Media Network (RMN) Ads Platform

Owned engineering for revenue-critical RMN ads platform serving e-commerce retailers and CPG advertisers. 

Led a 15+ engineer organization, driving cross-org alignment across Product, Sales, and Go-to-Market to redesign ads delivery and measurement. 

Generated $XXXM+ in incremental revenue over 2 years, while establishing scalable platform foundations for future monetization growth.

### Staff Software Engineer @ Google
Jan 2018 – Jan 2022 | Singapore, Singapore
Payments Real-time Data Platform & Regulatory Enablement (GPay)

Built real-time ETL infrastructure from ground up for analytics, machine learning, and personalization, used by 20+ teams and 100+ engineers.

Led the implementation of payments data localization compliance for GPay India, navigating complex regulatory and technical requirements.

Recognized with a Top Eng Accomplishment Award in 2020, acknowledging significant contributions and technical leadership.

### Senior Software Engineer @ Google
Jan 2011 – Jan 2018 | San Francisco Bay Area
Personal Search Indexing, Privacy Compliance & Performance Platform

Developed Google-wide infrastructure for processing and indexing user data, ensuring adherence to data privacy and compliance standards like GDPR.

Built new APIs and optimized processing modes, scaling infrastructure to handle over 10M qps and 100PB+ of data with sub-second end-to-end latency.

Developed a low-latency framework to monitor search results for accuracy and relevance, contributing to platform stability and user satisfaction.

Build load testing framework for Google Search, adopted by 20+ teams and 5+ infrastructure products, significantly improving platform stability and performance.

### Research Intern @ Microsoft
Jan 2010 – Jan 2010 | Redmond, Washington, United States
Visual analysis of streaming data at interactive rates (StreamInsight)

### Software Engineer Intern @ Microsoft
Jan 2009 – Jan 2009 | Hyderabad, Telangana, India
Extended IIS7 console to manage BizTalk servers.


## Education
### Master of Science (MS) in Computer Science
International Institute of Information Technology Hyderabad (IIITH)

### Bachelor of Technology (BTech) in Computer Science
International Institute of Information Technology Hyderabad (IIITH)

### seth anandram jaipuria school


## Contact & Social
- LinkedIn: https://linkedin.com/in/prashant-sethia-5554b119

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Source: https://flows.cv/prashantsethia
JSON Resume: https://flows.cv/prashantsethia/resume.json
Last updated: 2026-04-12