Content Strategy: Analyze and plan content design to make complex information easier to understand and more engaging for users.

Asset Creation: Create high-fidelity visual assets and design materials that support both product design and brand storytelling.

Cross-functional Collaboration: Work directly with engineers and product managers to plan, conceptualize, and execute design collaterals.

Quality & Alignment: Lead regular feedback and review sessions to ensure all designs meet product goals and brand standards.

Carried out iterative usability testing by building prototype on Figma.

Developed information architecture and interaction flows for Hubo and Hubo One mobile apps, ensuring a seamless and meaningful user journey backed by AI-assisted user behavior insights and automated content generation for onboarding and navigation.

Crafted the visual and user experience design for Sheersafe, a data security and management platform, resulting in a 20% increase in user conversions through improved UX content, layout clarity, and interface responsiveness.

Refreshed Sheersafe’s brand experience with a bold color system, motion-enhanced UI via Lottie animations, and optimized layouts, which enhanced user engagement and comprehension of complex product features.

Built a fully responsive website on Wix Studio, integrating AI-powered design plugins and layout automation for consistent multi-device delivery. UX copy and visual content were generated through Firefly and ChatGPT-based workflows to support speed and scalability.

Developed modular brand identities, design systems, and cross-platform visual toolkits for clients in wellness, tech, and education. Applied Adobe Firefly, ChatGPT, and Gemini to generate UX content, campaign visuals, and scalable templates for web, mobile, and presentation use.

Conceptualised creative strategies for Yubi's marketing and promotions to ensure a cohesive brand experience across all channels.

Developed brand strategies and created versatile brand identities, design system and guidelines for Yubi's sub-brands.

Executed and facilitated brand and user research to inform scalable visual systems and learning tools that supported strategic messaging and user engagement, resulting in a 30% increase in customer interaction.

Set up design process to ensure efficient collaboration with cross-functional teams.

Helped build a centralised design team which supported all marketing design efforts.

Developed essential tools - templates, design system guides, design asset library with over 30 templates, built to maintain consistency across all channels.

The overall TAT was reduced by 50% owing to the plug-and-play design template model.

Led brand assessment exercise of 40 participants, translated research insights into an intuitive and refined design system.

Collaborated with product managers to conduct user research, synthesizing insights to improve the visual design and user experience of Yubi’s website.

Collaborated with product managers and developers to help build information architecture and UX content for Yubi's products

Led a dynamic design team to support the design requirements of a cross-functional team.

Organised multiple workshops with design teams to enhance creative thinking, design-problem solving and improve overall collaboration.

Developed design strategy for Brillio to elevate brand recall across channels, while maintaining its the current brand identity

Successfully created a fresh translation of Brillo's existing brand language that efficiently supported all marketing initiatives.

Collaborated with tech team and product manager in successful translation of design into delightful digital experience

Collaborated with product managers in building information architecture and organise process flows.

Constructed useful brand guidelines that helped in maintaining a cohesive brand language across the whole organisation.