# Pratima Vaska > Visual & Brand Designer | Campaign Storytelling • AI-Powered Design • Scalable Systems for Tech & Product Teams Location: Mountain View, California, United States Profile: https://flows.cv/pratima I'm a Visual & Brand Designer with 8+ years of experience crafting scalable brand systems, campaign visuals, and behavior-driven design across tech, fintech, and education sectors. I specialize in turning complex, technical ideas into clear, visually engaging experiences—from executive presentations and motion-enhanced UI to editorial content and AI-generated UX systems. My work blends human-centered design with emerging tools like Adobe Firefly, Framer AI plugins, ChatGPT, and Gemini, enabling rapid prototyping, UX content generation, and visual experimentation across formats. I’ve led cross-functional design initiatives that improved engagement, streamlined content workflows, and scaled creative assets across global teams. Whether it’s building a design system, shaping a product launch campaign, or simplifying a data-heavy user journey, I bring creative clarity and strategic thinking to every touchpoint. Let’s connect if you're building something bold, technical, and story-driven. ## Work Experience ### Senior Visual Designer @ HCLTech Jan 2025 – Present | Mountain View, California, United States - Responsible for the information design of product informational content, and assets (client: Google). - Content Strategy: Analyze and plan content design to make complex information easier to understand and more engaging for users. - Asset Creation: Create high-fidelity visual assets and design materials that support both product design and brand storytelling. - Cross-functional Collaboration: Work directly with engineers and product managers to plan, conceptualize, and execute design collaterals. - Quality & Alignment: Lead regular feedback and review sessions to ensure all designs meet product goals and brand standards. ### Freelance Product and Brand Designer @ Unknown Jan 2023 – Present | Bangalore Urban, Karnataka, India - Designed and delivered the end-to-end visual and UI/UX strategy for Hubo One, a holistic fitness mobile app, leveraging AI-driven tools like ChatGPT to prototype intuitive user flows and generate UX content that supported clarity and accessibility across platforms. - Carried out iterative usability testing by building prototype on Figma. -Developed information architecture and interaction flows for Hubo and Hubo One mobile apps, ensuring a seamless and meaningful user journey backed by AI-assisted user behavior insights and automated content generation for onboarding and navigation. -Crafted the visual and user experience design for Sheersafe, a data security and management platform, resulting in a 20% increase in user conversions through improved UX content, layout clarity, and interface responsiveness. -Refreshed Sheersafe’s brand experience with a bold color system, motion-enhanced UI via Lottie animations, and optimized layouts, which enhanced user engagement and comprehension of complex product features. -Built a fully responsive website on Wix Studio, integrating AI-powered design plugins and layout automation for consistent multi-device delivery. UX copy and visual content were generated through Firefly and ChatGPT-based workflows to support speed and scalability. -Developed modular brand identities, design systems, and cross-platform visual toolkits for clients in wellness, tech, and education. Applied Adobe Firefly, ChatGPT, and Gemini to generate UX content, campaign visuals, and scalable templates for web, mobile, and presentation use. ### Senior Creative Strategist @ Yubi Jan 2022 – Jan 2023 | Bengaluru, Karnataka, India Brand Strategy & Brand systems - Conceptualised creative strategies for Yubi's marketing and promotions to ensure a cohesive brand experience across all channels. - Developed brand strategies and created versatile brand identities, design system and guidelines for Yubi's sub-brands. -Executed and facilitated brand and user research to inform scalable visual systems and learning tools that supported strategic messaging and user engagement, resulting in a 30% increase in customer interaction. Process, Organisation and Collaboration - Set up design process to ensure efficient collaboration with cross-functional teams. - Helped build a centralised design team which supported all marketing design efforts. Structured Design System and Maintenance - Developed essential tools - templates, design system guides, design asset library with over 30 templates, built to maintain consistency across all channels. - The overall TAT was reduced by 50% owing to the plug-and-play design template model. - Led brand assessment exercise of 40 participants, translated research insights into an intuitive and refined design system. User and Customer Centric Design Evaluations - Collaborated with product managers to conduct user research, synthesizing insights to improve the visual design and user experience of Yubi’s website. - Collaborated with product managers and developers to help build information architecture and UX content for Yubi's products Leadership and Mentorship - Led a dynamic design team to support the design requirements of a cross-functional team. - Organised multiple workshops with design teams to enhance creative thinking, design-problem solving and improve overall collaboration. ### Lead- Creative Strategy & Visualization @ Brillio Jan 2020 – Jan 2022 | Bangalore Urban, Karnataka, India Building brand language and guideline: - Developed design strategy for Brillio to elevate brand recall across channels, while maintaining its the current brand identity - Successfully created a fresh translation of Brillo's existing brand language that efficiently supported all marketing initiatives. Improving digital experience: - Collaborated with tech team and product manager in successful translation of design into delightful digital experience - Collaborated with product managers in building information architecture and organise process flows. Design support collaterals: - Constructed useful brand guidelines that helped in maintaining a cohesive brand language across the whole organisation. ### Art Director @ Cheil India Jan 2020 – Jan 2020 | Gurgaon, Haryana Design campaigns for Samsung products and advertising. ### Graphic Designer @ Media iQ Digital Ltd Jan 2016 – Jan 2019 - Developed and executed a comprehensive marketing and promotional collateral suite, both digital and print, resulting in enhanced product visual effectiveness and consistent brand language. -Supported marketing team with campaign creatives, digital and social content, and product storytelling, aligning with evolving brand narratives. - Led the formation of a centralized design hub by providing pivotal design support to a global, cross-functional team, collaborated closely. -Designed and developed email marketing campaigns and templates on Hubspot and Mailchimp. ### Sr.Associate @ Headstrong Jan 2012 – Jan 2014 | bangalore Application development and maintenance ## Education ### Master of Arts (MA) in Graphic Design Northumbria University ### Bachelor of Engineering - BE in Information Technology Birla Institute of Technology, Mesra ### Bachelor of Engineering (BE) in Information Technology BIT Mesra Student-Industry Relations Cell ## Contact & Social - LinkedIn: https://linkedin.com/in/pratima-vaska - Website: https://www.pratimavaska.com --- Source: https://flows.cv/pratima JSON Resume: https://flows.cv/pratima/resume.json Last updated: 2026-02-23