# Praveen Kumar Alam

> Lead Software Engineer, Apple Ads Engineering

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/praveenkumaralam

## Work Experience
### Staff Software Engineer @ Apple
Jan 2018 – Present | Cupertino, California, United States
Architecting and Building Apple's Next-Generation Ad Serving Infrastructure.

•  Building config driven,  low latency and high throughput index builder.
•  Building next generation information retrieval system for candidate selection. 
•  Built ML Inferencing platforming improving experimentation velocity by 700%. 
•  Lead scale up of backend systems for global expansion of search ads platform.

### Software Engineer @ SAP
Jan 2016 – Jan 2018 | Palo Alto
During my tenure at SAP, I majorly focused on development of SAP Vora, a low latency In-memory distributed compute engine designed for realtime analytics of data on Hadoop. Following are some of my contributions to the product.

• Engineered a high-performance concurrent hash map in C++ utilizing the hopscotch algorithm, surpassing the performance of open-source implementations.

• Optimized the SAP Vora in-memory engine by replacing mutex-based locks with a concurrent hash map, resulting in a 20% increase in system throughput. Achieved a similar throughput improvement within the network stack.

• Developed a low-overhead, high-performance metric reporting client for SAP Vora, employing macros to minimize client footprint and invocation overhead.

• Contributed to the development and rigorous testing of an in-house monitoring and alerting system, ensuring system reliability and stability.

### Software Engineering Intern @ Altice USA
Jan 2015 – Jan 2015 | New York City
As an intern at Altice NYC, I contributed to the company's shift towards stream-based set-top boxes by creating a proof-of-concept Android TV application that successfully demonstrated the streaming of DRM-protected content.

• Developed a standalone Android TV application enabling cloud-based streaming of protected content, incorporating comprehensive video playback controls and a robust catalog search functionality.

### Senior Software Engineer @ Hughes Systique Corporation (HSC)
Jan 2012 – Jan 2014 | Washington D.C. Metro Area
•	Contributed to development of Network management suite for managing hardware. 
•	Developed APIs for network commissioning, management and performance monitoring. 
•	Developed tools for data collection from network equipment and analyzing. 
•	Worked with many telecom giants across globe. Helped network engineers in using the product and troubleshooting their network.

### Software Engineer @ Hughes Systique Corporation (HSC)
Jan 2010 – Jan 2012
•	Wrote network drivers for Hughes Point to Multipoint hardware.
•	Added support for Quality Of Service (QoS) for prioritizing network data in Point to Multipoint networks.
•	Automated the process of testing hardware failures.
•	Added several enhancements and resolved bugs in the embedded software. This equipment is used by many telecom giants in the world.


## Education
### Master of Science (M.S.) in Computer Science
Stony Brook University

### Bachelor of Technology (B.Tech.) in Computer Science
Motilal Nehru National Institute Of Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/praveenalam

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Source: https://flows.cv/praveenkumaralam
JSON Resume: https://flows.cv/praveenkumaralam/resume.json
Last updated: 2026-04-12