I'm a Designer with over a decade of user-centered design who strives to achieve the perfect balance between meeting people's needs and achieving business goals using thoughtful design at every stage of the process, from strategy to product details.
I played a key role in driving the adoption and achieving product-market fit for Meta Shops by designing engaging fashion shopping experiences and developing a cohesive design strategy.
Took ownership of projects, ensuring design-led decisions that aligned user research with business objectives.
Designed intuitive UIs, interactions, and overall experiences for Meta's mobile commerce platforms, seamlessly integrated with Instagram and Facebook.
Conducted user research, usability studies, and prototyping to validate designs fostering a collaborative process through design sprints, critiques, and workshops to ensure user-centric solutions.
I crafted user-centric experiences for partner-facing products, specifically designed for small, independent property owners. My focus was on empowering these owners with the tools they needed to successfully grow their businesses and deliver exceptional guest experiences.
Identified and addressed user pain points by designing intuitive user flows, interfaces, and interactions.
Led the design of experiments to test and refine product features, ensuring optimal usability and effectiveness.
Utilized data analytics tools such as Amplitude and Hotjar to inform and drive product decisions, translating insights into actionable design improvements.
