# Preeti Srivastava > Senior Product Designer at Tekion Corp Location: Fremont, California, United States Profile: https://flows.cv/preeti Experienced UX design professional adept in end-to-end UI/UX development, from ideation to execution, encompassing requirements gathering, user personas, journey mapping, information architecture, interaction design, and visual aesthetics. Proficient in Agile/Scrum, I excel both in collaborative cross-functional teams and as an independent contributor. Specialized in usability engineering and testing through User-Centered Design (UCD) principles, with a knack for front-end development using HTML/CSS. ## Work Experience ### Senior Product Designer @ Tekion Corp Jan 2016 – Present | Pleasanton, California, United States ### Technical Lead (UX) @ Cisco Jan 2016 – Jan 2016 | San Jose, California, United States • Led the UX design of Marketplace and Time Entry modules of Delivery Collaboration Portal (DCP 2.0) • Collaborated with Product Owners, IT Analysts, and development teams, to define and implement intuitive and efficient design solutions, leveraging the functionalities of DCP 1.0. • Tested application components with real users, mainly internal to Cisco. • Supplemented user research with analysis of available site analytics and user testing to better understand usage behavior to help inform design focus areas. ### UI/UX Consultant @ Tesla Motors Jan 2014 – Jan 2016 | Fremont, CA • Led the complete makeover of UI design of the ERP suite - the ‘Warp Drive’. The new UI caught rave reviews - “New Warp Rocks!” • Established standard HTML/CSS framework and visual styles across all internal applications and Warp modules flaunting consistent ‘Tesla red’ theme. • Standardized user interface of more than 40 Warp modules in 1 year working directly on the developers’ source code and squeezing into tight build schedules. This helped save 40% of the development team’s time. • Led IA analysis, visual and interaction design, and front-end framework development using HTML5/CSS3 for new feature sets of Warp modules and other internal applications, instituting mobile/responsive design approach. • Contributed in establishment of UX design for iOS apps and Visitor Management System. • Established Central Asset Library (we called ‘CDN’), UI Style Guide and iconography. ### Sr. Software Engineer (UI/UX Design) @ RMS Jan 2007 – Jan 2014 | Newark, CA and Noida, India • Established UX design for RMS LifeRisks - from its first debut up to the third version, incrementally adding new features that helped capture the #1 market position in Life Insurance business products. • Led UX design for LifeRisks mobile/responsive model. • Co-led UX design of several modules of RMS(one) - RMS’s flagship product, with complete ownership of the Map widget. • Established UX design of RUIS – a GIS-based e-governance system for Rajasthan, India. • Quickly learnt XAML and hand-coded LifeRisks v1 front-end design single-handedly, saving organization from hiring a XAML developer. • Created Proof-of-Concepts in various technologies like WPF & Silverlight. ### Head - Digital and Web Designs @ e.Soft Technologies Ltd. Jan 2004 – Jan 2007 • Managed projects from concept to post-delivery maintenance, leading a 14-member team of programmers and designers located in different geographical locations. • Received several commendations from clients which helped acquire new and repeat business contributing to an average 20% increase in revenue. ### Senior Web Designer @ e.Soft Technologies Ltd. Jan 2001 – Jan 2004 | Lucknow Area, India ## Education ### Bachelor of Science (B.Sc.) University of Lucknow ### Post Graduate Diploma in Web Engineering in Web Page, Digital/Multimedia and Information Resources Design Arena Animation Institute ### Diploma in Multimedia in Computer Software and Media Applications Arena Animation Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/preetisrivastava --- Source: https://flows.cv/preeti JSON Resume: https://flows.cv/preeti/resume.json Last updated: 2026-02-23