• Led UX for immersive entertainment, supporting Amazon’s first cross-platform game launch (New World) on Xbox & PlayStation, acquiring 100,000 players.

• Designed, prototyped, and tested data-driven progression and monetization systems. Enabled new browsing & searching content flows, boosted player engagement and purchase rates by 10%.

• Redesigned social, onboarding, & play modes, increasing DAU by 5% and reducing drop-off by 10%.

• Designed live-service error handling features in-engine, with backend engineers & QA, reducing queue times and cutting server costs by 50%.

• Advocated and implemented a global on-screen control guide across 20+ mechanics. Standardized interaction models and improved UI usability for responsive TV interfaces.

• Defined the design components, patterns & UI behavior, increasing consistency and reducing delivery timelines by 2 weeks.

Built an AI-powered map builder that turns natural-language prompts into customizable, playable 3D maps.

• Documented UX research and visualized multi-modal controller support (physical controls, focus, voice, gesture, sensors) for accessible second-screen interfaces.

• Mentored a student-focused team, dedicated to educating about UX & Product Design with 15+ workshops on IU campus.

• Led UX for Einstein Prediction Builder, empowering non-technical users to create predictive models. Increased adoption rate by 30%

• Partnered with engineering and product on AI explainability and trust patterns for enterprise SaaS.

Built growth, engagement, and monetization products.

• Increased Airtel Rewards' redemption rate by 11% with growth experiments and onboarding coupon partners for revenue and loyalty.

• Conceptualized and led the design and research for Airtel Superhero program, connecting ~43M unique users monthly.

• Co-led design and development of One Airtel plan, for 10M households.

• Collaborated cross-functionally (product, research, engineering) to meet project goals.

Experience designer in Revenue team with a focus on brand solutions, and event conceptualization.

• Boosted user retention by 85% with 'My Style Rack', personalized shopping feed engaging 1M+ users monthly.

• Executed data-driven campaigns with PMs, marketing, and sales teams, increasing top-funnel audience.

• Strengthened customer research with documented behaviors, pain points, and engagement patterns for actionable product roadmap insights.

• Designed brand publication for the studio Ampersand (now known as NowForm) and visual identity for fashion designer Suket Dhir.

• Built information architecture for educational websites and internal communications for commercial brands.