# Preiyal Bhalla > Product Designer | Ex Amazon, Salesforce, Airtel | B2C, Commerce, Entertainment, AI | 0-1 & Growth Design Location: San Francisco, California, United States Profile: https://flows.cv/preiyal Product designer with 7 years of experience developing 0-1 & 1-10 user experiences in the B2C, marketplace, enterprise tools, and entertainment industries. I care about clarity, craft, and love turning messy problems into intuitive experiences. I thrive in spaces where design meets curiosity; whether that’s helping players feel more connected in a game, or building tools that make everyday decisions easier. My work often blends product thinking, storytelling, and visual design to create experiences that are both intuitive and meaningful. I seek brave teams where, together, we can create lasting and meaningful impact on people's lives, and the world we live in. ## Work Experience ### Senior Product Designer @ Amazon Jan 2023 – Jan 2026 | Seattle, Washington, United States • Led UX for immersive entertainment, supporting Amazon’s first cross-platform game launch (New World) on Xbox & PlayStation, acquiring 100,000 players. • Designed, prototyped, and tested data-driven progression and monetization systems. Enabled new browsing & searching content flows, boosted player engagement and purchase rates by 10%. • Redesigned social, onboarding, & play modes, increasing DAU by 5% and reducing drop-off by 10%. • Designed live-service error handling features in-engine, with backend engineers & QA, reducing queue times and cutting server costs by 50%. • Advocated and implemented a global on-screen control guide across 20+ mechanics. Standardized interaction models and improved UI usability for responsive TV interfaces. • Defined the design components, patterns & UI behavior, increasing consistency and reducing delivery timelines by 2 weeks. Built an AI-powered map builder that turns natural-language prompts into customizable, playable 3D maps. • Documented UX research and visualized multi-modal controller support (physical controls, focus, voice, gesture, sensors) for accessible second-screen interfaces. ### Design Lead @ IU Center of Excellence for Women & Technology Jan 2022 – Jan 2023 | Bloomington, Indiana, United States • Mentored a student-focused team, dedicated to educating about UX & Product Design with 15+ workshops on IU campus. ### Product Designer @ Salesforce Jan 2022 – Jan 2022 | Indianapolis, Indiana, United States • Led UX for Einstein Prediction Builder, empowering non-technical users to create predictive models. Increased adoption rate by 30% • Partnered with engineering and product on AI explainability and trust patterns for enterprise SaaS. ### Product Designer @ Bharti Airtel Limited Jan 2019 – Jan 2021 | Gurgaon, India Built growth, engagement, and monetization products. • Increased Airtel Rewards' redemption rate by 11% with growth experiments and onboarding coupon partners for revenue and loyalty. • Conceptualized and led the design and research for Airtel Superhero program, connecting ~43M unique users monthly. • Co-led design and development of One Airtel plan, for 10M households. • Collaborated cross-functionally (product, research, engineering) to meet project goals. ### User Experience Designer @ Myntra Jan 2018 – Jan 2019 | Bengaluru, Karnataka, India Experience designer in Revenue team with a focus on brand solutions, and event conceptualization. • Boosted user retention by 85% with 'My Style Rack', personalized shopping feed engaging 1M+ users monthly. • Executed data-driven campaigns with PMs, marketing, and sales teams, increasing top-funnel audience. • Strengthened customer research with documented behaviors, pain points, and engagement patterns for actionable product roadmap insights. ### Graphic Designer @ Now Form Jan 2018 – Jan 2018 | Gurgaon, India • Designed brand publication for the studio Ampersand (now known as NowForm) and visual identity for fashion designer Suket Dhir. • Built information architecture for educational websites and internal communications for commercial brands. ### Visual Designer @ fisheyedesign Jan 2017 – Jan 2017 | Goa/New Delhi ## Education ### Master of Science - MS in Human Computer Interaction Indiana University Bloomington ### Bachelor of Design in Graphic Design and Fashion Media National Institute of Fashion Technology India ## Contact & Social - LinkedIn: https://linkedin.com/in/preiyal-bhalla - Website: https://www.preiyalbhalla.com/ - Website: https://www.preiyalbhalla.com/ --- Source: https://flows.cv/preiyal JSON Resume: https://flows.cv/preiyal/resume.json Last updated: 2026-02-23