I led the UX/UI design for one of the pillars for next-gen AR smart glasses, bringing real-time AI-driven live visual and speech translations to life. My focus was on creating a seamless, intuitive experience that made multilingual communication effortless. Partnering with engineers and AI researchers, we set new standards for inclusive tech, while contributing to the larger AR design principles and design systems.
I led the end-to-end UI/UX experience for some of the core display advertising features like audience targeting, creative management, budget forecasting etc on the core DSP platform. This work led to a notable increase in account sign-ups and ad accuracy.
I also led the full design for the Amazon Shopper Panel app—which focused on driving deeper audience insights and boosting advertiser engagement, while incentivizing users by uploading their receipts. This contributed to personalized recommendations for users across Amazon.com and all the partners as well as a significant revenue growth.
Led the redesign of core Moat products like Analytics and Moat Pro, focusing on features such as viewability tracking and competitor benchmarking. These enhancements led to more accurate ad performance metrics, improved advertiser trust, and a 20% increase in client retention by providing actionable insights and reducing ad fraud.
