# Prerak P.

> Design at Google (Android XR Glasses)

Location: New York, New York, United States
Profile: https://flows.cv/prerakp

## Work Experience
### UX Designer @ Google
Jan 2025 – Present | via PRPL • New York, NY, United States
XR for Headsets and Glasses: AR Glasses

### Product Designer, AI & AR (Reality Labs) @ Meta
Jan 2020 – Jan 2023 | New York, United States
I led the UX/UI design for one of the pillars for next-gen AR smart glasses, bringing real-time AI-driven live visual and speech translations to life. My focus was on creating a seamless, intuitive experience that made multilingual communication effortless. Partnering with engineers and AI researchers, we set new standards for inclusive tech, while contributing to the larger AR design principles and design systems.

### UX Designer II @ Amazon
Jan 2018 – Jan 2020 | Greater New York City Area
I led the end-to-end UI/UX experience for some of the core display advertising features like audience targeting, creative management, budget forecasting etc on the core DSP platform. This work led to a notable increase in account sign-ups and ad accuracy.

I also led the full design for the Amazon Shopper Panel app—which focused on driving deeper audience insights and boosting advertiser engagement, while incentivizing users by uploading their receipts. This contributed to personalized recommendations for users across Amazon.com and all the partners as well as a significant revenue growth.

### Principal Product Designer @ Moat
Jan 2016 – Jan 2018 | Greater New York City Area
Led the redesign of core Moat products like Analytics and Moat Pro, focusing on features such as viewability tracking and competitor benchmarking. These enhancements led to more accurate ad performance metrics, improved advertiser trust, and a 20% increase in client retention by providing actionable insights and reducing ad fraud.

### Sr. Product Designer @ American Express
Jan 2016 – Jan 2016 | Greater New York City Area

### Sr. Product Designer @ Schoology
Jan 2015 – Jan 2016 | Greater New York City Area

### Sr. Product Designer @ Amplify
Jan 2014 – Jan 2015 | Greater New York City Area

### Lead Product Designer @ Institute for Integrative Nutrition
Jan 2013 – Jan 2014 | Greater New York City Area
Redesigned the LMS at the Institute for Integrative Nutrition, significantly improving the learning experience for health coaches around the globe. My work led to a 150% increase in user engagement and a 20% boost in graduation rates. The user research-driven approach I took reduced student stress by 75% during assessments, making the learning process smoother and more enjoyable.

### Lead Product Designer @ MediaMath
Jan 2011 – Jan 2013 | Greater New York City Area
At MediaMath, I overhauled the Terminal One OS from the ground up, driving a 110% revenue increase and boosting user engagement by 40% in just the first year. My focus was on filling performance tracking gaps and streamlining campaign management, all while working closely with a cross-functional team to enhance platform usability and efficiency.


## Education
### Bachelor's degree in Public Relations, Advertising, and Applied Communication
Penn State University

### Associate's degree in Design and Visual Communications, General
International Academy of Design and Technology (IADT)

### UX DESIGN PRINCIPLES FOR AR & VR in Computer Engineering
New York University
Jan 2020 – Jan 2020

### Bachelor of Business Administration - BBA in Marketing Research
York University


## Contact & Social
- LinkedIn: https://linkedin.com/in/patelprerak
- Portfolio: http://www.prerak.co

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Source: https://flows.cv/prerakp
JSON Resume: https://flows.cv/prerakp/resume.json
Last updated: 2026-03-30