# Prisca Ekkens > Sr Product Designer | AI-Driven Healthcare SaaS | 0→1 Clinical Workflows | Systems Thinking + Visual Craft Location: San Francisco Bay Area, United States Profile: https://flows.cv/prisca Startup-tested and builder-minded, Senior Product Designer with 10+ years of experience helping clinical teams navigate complex workflows.
 
 Most valuable when translating ambiguous problems into shared understanding, made tangible through design artifacts and prototypes, so cross-functional teams align early and move forward with clarity.

 Senior individual contributor focused on design-forward teams building platforms that turn complex data into accessible, actionable, and trustworthy experiences. ## Work Experience ### Independent Product Design Consultant @ Independent Jan 2025 – Present | San Francisco Bay Area Consulting early stage startups on product discovery and branding. Building Mycro, a micro-movement coaching app designed to help stroke survivors regain mobility and cognitive function. Actively pursuing ongoing professional development, with a focus on AI-enabled workflows. ### Sr Product Designer @ Trayt Health Jan 2024 – Jan 2024 | Menlo Park, California, United States Series B+ B2B2C mental health coordination platform | ~50 employees Designed and delivered a modular workflow within an existing legacy platform, enabling efficient PCP-to-psychiatric referral and care coordination. Defined cross-role workflows spanning PCPs, psychiatric providers, guardians, and care teams within state-funded care models, reducing referral friction and improving coordination and access to pediatric mental health care. Translated ambiguous clinical, operational, and technical requirements into clear system behaviors and design specifications, aligning product and engineering teams. Accelerated a major feature launch by unblocking engineering mid-cycle through implementation-ready prototyping that clarified system logic and interactions. ### Senior / IC Product Designer @ Edifecs Jan 2021 – Jan 2023 | Bellevue, Washington, United States Private equity–backed healthcare IT company | 1,000+ employees Led the post-merger unification of two Risk Adjustment products into a single, rebranded clinical platform for health payers and providers, consolidating legacy features and securing buy-in from clinical and technical stakeholders. Achieved 100% customer retention and reinforced trust by conducting usability tests that validated design direction. Advanced design libraries by driving Figma adoption from Sketch and establishing accessible, consistent components that improved collaboration across product and engineering teams. Drove +750% more engaged homepage sessions and +17% longer average engagement time through a redesign of Edifecs.com that clarified navigation and product visibility. ### Senior / Lead Product Designer @ Health Fidelity Jan 2018 – Jan 2021 | San Mateo, California, United States Series A healthcare NLP & risk adjustment SaaS | ~50 employees Designed and delivered polished clinical workflows that balanced usability, regulatory constraints, and patient data privacy, supporting accurate decision-making and earning a Net Promoter Score (NPS) of 100 through strong customer partnerships. Led 0→1 design for first-to-market, EHR-integrated pre-visit screening tool that increased clinical coding productivity by 30%+ and generated $45K in annual ROI per 100 patients screened by clinician staff with varying technical proficiency. Improved diagnosis accuracy and condition identification by 15% through ML-driven features designed in close collaboration with PMs, engineers, and data scientists. Reduced costly rework by validating design direction early through structured remote usability testing with high-fidelity prototypes. Equipped remote engineering teams with clear build objectives and documentation to support Agile development, reducing ambiguity, improving sprint efficiency, and minimizing time zone delays during design-to-development handoffs. ### Visual Designer @ Health Fidelity Jan 2016 – Jan 2018 | San Mateo, California, United States Built and maintained the first design library, improving pattern consistency and accelerating front-end development across three product teams. ### Visual Designer @ BioMarin Pharmaceutical Jan 2011 – Jan 2016 | San Rafael, California, United States Public biotechnology company for rare genetic diseases | 3,400+ employees Supported the Marketing Communications team in global outreach programs, improving patient engagement while optimizing vendor strategy and reducing costs. Created patient-facing engagement campaigns for rare disease patients, improving medication adherence through insight-driven, multi-channel programs. Enabled $6M in annual cost savings by scaling in-house design capabilities and reducing reliance on external agencies. ### Sr Art Director @ Creative Agency Experience / Various Clients Jan 2000 – Jan 2010 Selected clients: Procter & Gamble, Disney, Time Warner Cable Directed regional and national consumer campaigns, translating brand strategy across channels, including broadcast and digital, and building expertise in visual storytelling that later informed product and systems design work. Taught Campaign Advertising at the Academy of Art University, mentoring students in developing portfolio-ready campaigns. ## Education ### Pratt Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/pekkens - Website: https://showandtell.work - Website: https://medium.com/@pekkens --- Source: https://flows.cv/prisca JSON Resume: https://flows.cv/prisca/resume.json Last updated: 2026-04-05