Created 20+ branded visuals deployed across the website, sales meetings, and email campaigns to communicate product value to prospective clients.

Developed full brand identity assets including color palette, style guide, and visual templates used consistently across all client-facing and marketing materials.

Designed and delivered an investor pitch deck used in funding meetings, translating complex business value into a clear, compelling visual narrative for executive stakeholders.

Collaborated directly with stakeholders to translate leadership priorities into curated presentations and documents shared with clients and partners.

Revamped Instagram content strategy, driving a 124% increase in profile visits in 30 days through original video, graphics, and photography.

Managed TikTok presence from scratch, creating short-form video content that reflects the restaurant's identity and connects with the local community.

Designed print materials including menus and gift certificates, maintaining visual consistency with the restaurant's brand across all customer-facing assets.

Managed Yelp presence and customer review responses, representing the brand voice professionally and turning customer feedback into relationship-building opportunities.

Reviewed recordings of clients’s interaction with the PlanHero interface, identified user pain points, and presented the findings to management. Managed client outreach by scheduling daily emails with tutorials and product information while connecting individually with users to foster and maintain a strong customer network. Developed a testing plan and sample tests for new product features, identifying technical difficulties and offering suggestions for updates.

Created visually compelling graphics and designs for marketing materials, including social media posts, infographics, and business cards, to enhance brand identity and attract new clients. Collaborated with marketing team to establish growth initiatives and brainstorm innovative content ideas, ensuring consistent branding across all communication channels, maintaining a cohesive brand persona, and increasing user engagement.