# Priscilla Peña

> Crafting cohesive product experiences

Location: San Francisco, California, United States
Profile: https://flows.cv/priscillapea

I’m a Product Designer with roots in branding & identity, specializing in bridging brand and product experiences through UX design, design systems, and visual storytelling. With 15+ years of experience across healthcare, food, and consumer products, I bring a strategic, agile approach to solving complex design challenges with clarity and impact.

Currently Design Director at Refugio, I lead the creation of AI-powered virtual assistant experiences for enterprise clients—developing scalable identity systems that integrate seamlessly across digital ecosystems.

Clients I’ve worked with include GE Healthcare, Aramark, Aisera, VF Corp, the California Academy of Sciences, Imperfect Produce, and Off the Grid, along with Bay Area hospitality brands, tech startups, and nonprofits.

## Work Experience
### Head of Design @ Refugio IO
Jan 2023 – Present | United States

### Principal Product Designer @ Off the Grid
Jan 2021 – Jan 2023 | San Francisco, California, United States

### Product Designer @ Off the Grid
Jan 2019 – Jan 2021

### Brand & visual designer @ Imperfect Foods
Jan 2017 – Jan 2019 | San Francisco, CA

### Staff UX Designer @ GE Healthcare
Jan 2015 – Jan 2017

### Lead Designer @ Feastly
Jan 2014 – Jan 2015 | San Francisco

### Designer @ Markatos Moore
Jan 2012 – Jan 2013 | San Francisco, CA

### Freelance Designer @ Chen Design Associates
Jan 2011 – Jan 2013

### Volunteer @ AIGA San Francisco
Jan 2007 – Jan 2013

### Junior Designer @ California Academy of Sciences
Jan 2009 – Jan 2012

### Design Intern @ California Academy of Sciences
Jan 2009 – Jan 2009

### Design Intern @ Habitat for Humanity Greater San Francisco
Jan 2007 – Jan 2007 | Redwood City, CA


## Education
### Academy of Art University


## Contact & Social
- LinkedIn: https://linkedin.com/in/prispena
- Portfolio: https://www.priscillapena.com

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Source: https://flows.cv/priscillapea
JSON Resume: https://flows.cv/priscillapea/resume.json
Last updated: 2026-04-13