Building Personalized Recommendations across Meta (Discovery, Growth and Retention) leveraging GenAI, LLMs.

LLM-Native Personalization: Architected the transition from legacy heuristic recommender to a native LLM discovery

Cross Meta Experiences between FB, IG and WA, Data governance strategy, Centralized Accounts Management and Account Linking

IG Immersive Feed, Future of Feed

YourMechanic is an online marketplace enabling consumers and fleets to get over 500+ auto services directly at their homes, offices & lots. Funded by SoftBank Capital, Andreessen Horowitz, Y Combinator, Ashton Kutcher, Data Point Capital, and others.

SEO, SEM, New User acquisition, onboarding, personalization/engagement, commerce initiatives, mechanic app- payments, scheduling, customer service support

Student-connected education learning platform (NYSE: CHGG)

• Led cross-functional team across Executives, Product Management, Business Verticals, Analytics, Marketing, Engineering, Legal, Fraud and Finance to develop and launch product bundles strategy and roadmap

• Launched a simple, fast and unified checkout experience for Chegg’s various product lines; improved conversion rates by x percentage points, reduced abandonment rates and time to checkout

• Conducted user research, including focus groups, to determine optimal cross-selling and up-selling placement opportunities and pricing strategy