Delivered comprehensive UX/UI design solutions and product strategy for diverse Silicon Valley tech companies, specializing in web and mobile applications.

I partnered with ML engineers to fine-tune a specialized LLM for financial insights, designing a conversational UI that translated complex data into natural language while adhering to strict legal and compliance frameworks. I also led the end-to-end design of a 0-to-1 real-time P&L modeling tool, creating intuitive interaction patterns for dynamic user inputs and automated forecasting while codifying new financial components into the company Design System. Lastly, I conducted extensive user research and collaborated with cross-functional teams to deliver user-centered solutions that empowered senior leadership with strategic e-commerce budgeting.

Spearheaded the design and research for complex multi-user experiences in QuickBooks Advanced, including onboarding, customization, and data visualization, integrating AI/ML technologies for proactive customer insights. As the sole designer, I applied design thinking to solve complex challenges, delivering innovative solutions that balanced user needs and business goals.

Redesigned the digital search experience for health insurance members, significantly improving the process of finding and changing doctors. I collaborated with product managers and developers to define future-state roadmaps, utilizing user research to optimize user flows and enhance overall satisfaction.

Collaborated cross-functionally to identify and implement UX improvements aimed at driving user sign-up rates and enhancing user onboarding. I designed and optimized user experiences to increase social connections and engagement within the Bleacher Report platform.