# Priya Fernandez > Product Design Leader • Ex-Intuit, Ex-Walmart • Leading Product Innovation & Service Design for Complex B2B Enterprise SaaS and Fintech Location: San Francisco Bay Area, United States Profile: https://flows.cv/priya Portfolio: https://www.priyafernandez.com/ Senior Product Designer with expertise in 0→1 feature development, AI/ML integration, and end-to-end product launches. I specialize in Enterprise FinTech and digital transformation, designing data-driven experiences that streamline workflows and inform executive decision-making. ## Work Experience ### Product Design Consultant @ Unknown Jan 2023 – Present Delivered comprehensive UX/UI design solutions and product strategy for diverse Silicon Valley tech companies, specializing in web and mobile applications. ### Senior Product Designer @ Sam's Club Jan 2024 – Jan 2025 | San Francisco Bay Area I partnered with ML engineers to fine-tune a specialized LLM for financial insights, designing a conversational UI that translated complex data into natural language while adhering to strict legal and compliance frameworks. I also led the end-to-end design of a 0-to-1 real-time P&L modeling tool, creating intuitive interaction patterns for dynamic user inputs and automated forecasting while codifying new financial components into the company Design System. Lastly, I conducted extensive user research and collaborated with cross-functional teams to deliver user-centered solutions that empowered senior leadership with strategic e-commerce budgeting. ### Senior Product Designer @ Intuit Jan 2022 – Jan 2023 | San Francisco Bay Area Spearheaded the design and research for complex multi-user experiences in QuickBooks Advanced, including onboarding, customization, and data visualization, integrating AI/ML technologies for proactive customer insights. As the sole designer, I applied design thinking to solve complex challenges, delivering innovative solutions that balanced user needs and business goals. ### Senior Interaction Designer @ Blue Shield of California Jan 2019 – Jan 2022 | San Francisco Bay Area Redesigned the digital search experience for health insurance members, significantly improving the process of finding and changing doctors. I collaborated with product managers and developers to define future-state roadmaps, utilizing user research to optimize user flows and enhance overall satisfaction. ### Product Designer @ Bleacher Report Jan 2019 – Jan 2019 | San Francisco Bay Area Collaborated cross-functionally to identify and implement UX improvements aimed at driving user sign-up rates and enhancing user onboarding. I designed and optimized user experiences to increase social connections and engagement within the Bleacher Report platform. ### Product Designer @ ZapLabs Jan 2017 – Jan 2019 | San Francisco Bay Area Designed end-to-end mobile experiences for consumer-facing home buying and selling applications on iOS and Android platforms. I led the redesign of advanced search functionalities and optimized the sign-up/login experience, collaborating closely with product managers, developers, and UX researchers. ### UX Consultant @ Unknown Jan 2016 – Jan 2017 | San Francisco Bay Area Provided UX/UI web and mobile design solutions for various SF-based companies. TalkIQ – Redesigned a Salesforce.com integration tool that specializes in machine learning and voice recognition. Design emphasis on UI, usability, data visualization, content and visual. HEYKO - Designed a website for a social platform geared towards athletes and coaches in semi-pro and professional sports. Design emphasis on UI, user flows, visual design and content. GameDay - Designed an e-commerce mobile application that allows users to purchase special game day gear. Design emphasis on UI, user flows, visual design, user research and content. ### UX Designer @ PagerDuty Jan 2016 – Jan 2017 | San Francisco Bay Area Contributed to Agile product teams, participating in Scrum and Waterfall environments, to support development from story authoring to final QA. I conducted user research, created rapid prototypes, and participated in the early development of a living front-end style guide, gaining valuable experience in a fast-paced SaaS environment. ### Technical Recruiter @ Mondo Jan 2015 – Jan 2016 | San Francisco Bay Area Managed full-cycle recruitment across diverse business units, proactively sourcing and qualifying candidates for both current and future roles. I partnered with account directors to develop detailed job descriptions and served as the primary point of contact for candidates, ensuring a smooth and efficient hiring process while supporting the technical resource needs of clients like Adobe, eBay, and Twitch TV. ### Program Manager @ Abilities United Jan 2013 – Jan 2015 | Palo Alto, Ca. Managed day-to-day program operations, achieving 10% client growth in the first year and significantly improving staff retention to over 90%. I developed enhanced training methods, leading to national accreditation, and cultivated strong community relationships, while also leading strategic planning and streamlining HR processes. ### Program Manager @ Corbett Group Homes, Inc. Jan 2013 – Jan 2013 Supervised and trained residential counselors, fostering a therapeutic environment and improving program quality through customized plans and activities. I streamlined processes, ensured regulatory compliance, and managed budgets, while also facilitating group discussions and overseeing staffing and activity schedules. ### Program Manager @ Greater Opportunities Jan 2010 – Jan 2012 | Santa Clara, Ca. Supervised and trained a large team of direct-care staff, enhancing program operations and data integrity to successfully pass audits and secure increased funding. I cultivated key community relationships and improved client support, leading to program growth and positive client outcomes. ## Education ### Psychology California State Polytechnic University-Pomona ### User Experience (UX) Design General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/priyachristinefernandez - Website: https://www.priyafernandez.com/ --- Source: https://flows.cv/priya JSON Resume: https://flows.cv/priya/resume.json Last updated: 2026-02-23