✦ Designed a data-heavy digital resource library applying information architecture and scalable interaction patterns to complex content ecosystems.

✦ Redesigned a dashboard replacing a fragmented multi-page experience with a personalized view of climate resources, events, and community content driven by user behavior and AI fluency to deliver an adaptive, relevant experience.

✦ Collaborated with engineering, product, and research partners to iterate rapidly, share early explorations, and ship user-centered improvements aligned to real user needs.

✦ Established PCI's first end-to-end design system, leveraging Claude Code with Figma MCP to document components, patterns, and guidelines — streamlining engineering handoff and creating a shared foundation for the team.

✦ Designed end-to-end travel discovery and AI-powered personalization experiences for 1B+ users across Southeast Asia, improving homepage personalization accuracy 3x and increasing engagement by 25%.

✦ Designed Where2Go platform within a 30-member cross-functional team, increasing destination page clicks by 14% and story submissions by 51% through scalable product thinking and strong stakeholder engagement.

✦ Shipped a B2B ad campaign management platform serving 300+ brands — introducing a bidding and placement system generating incremental monthly revenue — delivered end-to-end from concept to launch in under 2 months, enabling marketing teams to optimize campaign performance across multiple products and brands.

✦ Designed a B2B2C brand-discovery funnel featuring 20+ in-app brand stores, driving $12M/quarter in co-branded revenue through data-informed design decisions and end-to-end user flows.

✦ Mentored 2 designers and co-led UXNow conference (800+ attendees, 20+ speakers), fostering design excellence and cross-industry collaboration.

✦ Designed a B2B developer tool for Mobileum that reduced network testing time by 99% by enabling remote simulation of roaming conditions, translating deep telecom domain complexity into clear, intuitive engineer-friendly interaction patterns.

✦ Created end-to-end user journeys for telecom plan purchase flows for T-Mobile and Verizon, improving conversion rates through data-informed design and seamless cross-platform experiences.

✦ Pitched and Designed WCAG-compliant accessibility upgrades along with a AAA-level design system, improving accessibility coverage by 80%.

✦ Designed and collaborated on projects in Banking, Financial Services, Insurance (BFSI), and Social Media Marketing.

✦ Led company re-branding and developed digital strategy with the social media team to boost online presence.

✦ Led various UX focus group sessions and observational studies for improving anti-natal and natal healthcare in India.

✦ Worked on Annual report which is a critical document that highlights the organization's mission, impact, accomplishments, and financial transparency over the past year