At Hanger, I led the end-to-end design strategy for a fashion-tech platform that reimagines shopping through an AI-powered search tool. This tool transforms search keywords into dynamic filters, enabling shoppers to discover styles based on color, mood, context, sustainability, and price drops across a variety of brands.
• Spearheaded the product strategy and design to help shape the brand’s web digital identity.
• Collaborated closely with the founding, engineering, product, and marketing teams.
• Designed and implemented a robust design system, balancing clean aesthetics with everyday usability.
• Led user research and testing to uncover insights, validate ideas, and refine the shopping journey.
• Contributed to the development of AI-powered search that scans the internet for fashion items based on color, mood, and context, not just brands.
Our mission: to make discovery-driven shopping effortless, personalized, and exciting.